What strategies do these platforms recommend for improving Quality Score on Bing Ads?

Great question — improving Quality Score is essential because it directly affects your ad rank and cost-per-click (CPC) on Bing Ads (Microsoft Advertising). Third-party platforms like Skai, Marin, Optmyzr, and SA360 often recommend a combination of technical optimization, creative testing, and data-driven strategies to boost Quality Score.

Here's a breakdown of their most common and effective strategies:

🔍 1. Improve Click-Through Rate (CTR)
CTR is a major component of Quality Score.

How to improve it:
A/B test ad copy frequently (use dynamic text, emotional triggers, clear CTAs).

Use ad extensions (sitelinks, callouts, structured snippets).

Tailor messaging to the user's search intent.

Use RSAs (Responsive Search Ads) with varied headlines and descriptions.

➡️ Tools like Optmyzr and SA360 automate ad testing and suggest top-performing combinations.

🧑�💻 2. Improve Landing Page Experience
Landing page relevance and user experience are critical.

Recommendations:
Match keywords and ad text with landing page content.

Optimize for fast load speed and mobile usability.

Ensure clear navigation, relevant offers, and strong UX.

➡️ Platforms may run automated checks or integrate with tools like Google PageSpeed Insights or Unbounce.

🔑 3. Increase Ad Relevance
Make sure ads are closely aligned with keywords.

Tactics:
Granular ad group structure (tight keyword groupings).

Use Dynamic Keyword Insertion (DKI) smartly.

Avoid generic ad copy in favor of targeted messaging.

➡️ SA360 and Marin help restructure campaigns at scale to boost relevancy.

📋 4. Optimize Keyword Selection
Avoid low-performing or irrelevant keywords.

Strategies:
Regularly analyze search term reports.

Add negative keywords to cut irrelevant traffic.

Focus on high-intent, long-tail keywords.

➡️ Third-party tools can automate keyword pruning and provide suggestions for expansion.

⚖️ 5. Track Quality Score Components Separately
Microsoft provides Quality Score breakdowns:

Expected CTR

Ad Relevance

Landing Page Experience

Strategy:
Focus efforts on the weakest area using historical performance data.

Segment and track changes over time to measure impact.

➡️ Many platforms offer dashboards that highlight which campaigns/ad groups have the most room for improvement.

🔁 6. Leverage Automation & Scripts
Use scripts to pause underperforming ads/keywords automatically.

Schedule automated ad rotation testing.

Get alerts when Quality Scores drop.

➡️ Platforms like Optmyzr and Skai offer automation templates for this.

In Summary:
Third-party platforms recommend improving Quality Score by:

Making ads more relevant and clickable

Enhancing the user experience post-click

Streamlining keyword targeting

Using automation and insights for continuous refinement