Should I use customer names and locations with written testimonials in Bing Ads?

Yes, using customer names and locations with written testimonials in Bing Ads can help establish credibility and authenticity. Here are some best practices to keep in mind:

1. Use real names: Always use real customer names when possible. This helps establish credibility and authenticity. However, make sure to get permission from your customers before using their names.
2. Include locations: Including the customer's location (city, state, or country) can help establish credibility and provide context. However, make sure to only include location information if it is relevant and appropriate.
3. Consider using initials: If your customers prefer to remain anonymous, consider using their initials instead of their full names. This can still help establish authenticity while protecting their privacy.
4. Avoid fake testimonials: Never use fake testimonials or make up customer names. This can damage your credibility and harm your reputation.
5. Use high-quality testimonials: Choose testimonials that are well-written, specific, and relevant to your target audience. Avoid using generic or vague testimonials that don't provide value.

By following these best practices, you can use customer names and locations to create effective written testimonials that help establish credibility, build trust, and drive conversions.