What steps are involved in setting up view-through conversion tracking for a new campaign on Bing Ads?

Setting up view-through conversion tracking for a new campaign on Microsoft Ads (formerly Bing Ads) involves several steps to ensure you accurately measure the impact of your ads on conversions that occur after a user views an ad but does not necessarily click on it. Here's a step-by-step guide:

### 1. **Create a Microsoft Ads Account**
- **Sign Up or Log In**: If you don't already have a Microsoft Ads account, sign up at the [Microsoft Ads sign-up page](https://ads.microsoft.com/). If you have an account, simply log in.

### 2. **Set Up Conversion Tracking**
- **Access Conversion Tracking**: Go to the **Tools** menu in the Microsoft Ads interface and select **Conversion Tracking**.
- **Create a Conversion Goal**: Click on **+ Conversion Goal** to set up a new conversion goal. Choose a name for the goal (e.g., "Purchase Completed").
- **Configure Conversion Goal Settings**: Define the details for the conversion goal, including the type of conversion (e.g., website purchase, form submission) and any specific settings relevant to your tracking needs.

### 3. **Add Conversion Tracking Tag to Your Website**
- **Generate the Conversion Tracking Tag**: After setting up the conversion goal, Microsoft Ads will provide a tracking tag (or pixel) to be added to your website.
- **Implement the Tag**: Place the provided tracking code on the conversion confirmation page of your website (the page users land on after completing a conversion action). This step ensures that conversions are tracked whenever a user completes the desired action.

### 4. **Enable View-Through Conversion Tracking**
- **Access Conversion Settings**: Go to the **Tools** menu again and select **Conversion Tracking**. Find and click on the conversion goal you created.
- **Configure View-Through Conversions**: Look for an option related to view-through conversion tracking (this might be labeled differently based on updates or changes). Enable the setting to track conversions that occur after a view-through.

### 5. **Set Up Conversion Tracking in Your Campaign**
- **Create or Edit a Campaign**: Go to the **Campaigns** tab and either create a new campaign or edit an existing one.
- **Assign Conversion Goals**: Within the campaign settings, navigate to the **Tracking** or **Conversions** section. Link the conversion goals you set up to this campaign.

### 6. **Define Attribution Settings**
- **Choose Attribution Model**: Decide on the attribution model for your view-through conversions. This model determines how credit for conversions is assigned to the view-through impressions (e.g., last-click, first-click, linear).

### 7. **Monitor and Analyze Performance**
- **Review Reports**: Once your campaign is live, use the **Reports** section in Microsoft Ads to review view-through conversion data. This will help you analyze the effectiveness of your ads in influencing conversions even if users did not click immediately.
- **Optimize Campaigns**: Based on the insights gained from view-through conversion data, make adjustments to your ad targeting, creative, and budget to improve campaign performance.

### 8. **Compliance and Privacy Considerations**
- **Ensure Compliance**: Make sure your use of view-through conversion tracking complies with relevant privacy regulations, such as GDPR and CCPA. This includes informing users about tracking and providing options to manage their preferences.

### Additional Tips

- **Testing**: Before fully rolling out view-through conversion tracking, conduct tests to ensure the tracking tag is properly implemented and view-through conversions are being recorded correctly.
- **Integration with Analytics**: Integrate view-through conversion data with your broader analytics and CRM systems for a comprehensive view of campaign performance and user behavior.

By following these steps, you can set up and effectively track view-through conversions on Microsoft Ads, allowing you to better understand the impact of your ads and optimize your campaigns for better results.