What are the steps for setting up ad extension exceptions in Bing Ads?

Setting up ad extension exceptions in Bing Ads (now known as Microsoft Ads) involves a series of steps to ensure that your ad extensions are applied correctly according to your campaign's needs. Here's a step-by-step guide:

### 1. **Sign in to Microsoft Ads**
   - Go to the Microsoft Ads website and sign in with your account credentials.

### 2. **Navigate to the Campaigns Tab**
   - From the dashboard, select the campaign or account where you want to set up ad extension exceptions.

### 3. **Access Ad Extensions**
   - In the left-hand navigation pane, click on the **"Ads & extensions"** tab.

### 4. **Choose the Type of Ad Extension**
   - Select the type of ad extension you want to create an exception for (e.g., site link extensions, callout extensions, etc.).

### 5. **Create or Edit the Ad Extension**
   - If you don't already have the ad extension set up, you will need to create it. Click **"Create extension"** and follow the prompts to set up the ad extension.
   - To edit an existing extension, find the extension in the list and select **"Edit"**.

### 6. **Set Up Ad Extension Exceptions**
   - To add exceptions, you'll need to use the **"Targeting"** options available within the extension settings. Click on the extension you want to edit, and look for the **"Targeting"** or **"Scheduling"** options.
   - You can set exceptions based on various criteria like location, device, or time of day. For example, you can choose to show a particular site link only for certain geographic locations or only on mobile devices.

### 7. **Define the Exception Criteria**
   - Specify the criteria for your exceptions. This may involve:
     - **Location Targeting:** Choose specific geographic areas where the extension should or should not be shown.
     - **Device Targeting:** Select whether the extension should be shown on mobile, desktop, or tablet devices.
     - **Schedule:** Set times and dates when the extension should or shouldn't be displayed.

### 8. **Save Your Changes**
   - After configuring your exceptions, make sure to save your changes. This can usually be done by clicking the **"Save"** button.

### 9. **Review and Monitor**
   - After saving, review your ad extensions and monitor their performance to ensure that the exceptions are being applied as intended.

### 10. **Adjust as Necessary**
   - Based on performance data, you might need to revisit your exceptions and adjust them to optimize your ad performance.

By following these steps, you can effectively manage how your ad extensions are displayed across different segments of your audience, helping you to tailor your ads more precisely to your targeting goals.