What role do call-to-action (CTA) buttons play in ad extensions in Bing Ads?

Call-to-action (CTA) buttons in ad extensions in Bing Ads play an important role in encouraging users to take a specific action, such as visiting your website, calling your business, or downloading your app. Here's how CTA buttons in ad extensions in Bing Ads work:

1. Increase ad visibility: Ad extensions, including CTA buttons, can help increase the visibility of your ads in Bing Ads search results. By adding additional information and links to your ads, you can make them more compelling and engaging for users.

2. Encourage user action: CTA buttons in ad extensions provide a clear and direct call to action for users, encouraging them to take a specific action. For example, a "Shop now" button can encourage users to visit your website and make a purchase, while a "Call now" button can encourage users to call your business directly.

3. Improve ad relevance: CTA buttons in ad extensions can help improve the relevance of your ads to users by providing more specific and targeted calls to action. For example, a "Download app" button may be more relevant to users searching for your app on their mobile devices, while a "Learn more" button may be more relevant to users who are still in the research phase of their buying journey.

4. Increase click-through rates: By providing clear and direct calls to action, CTA buttons in ad extensions can help increase click-through rates for your ads. This can lead to more traffic, leads, and conversions for your business.

5. Test and optimize: It's important to test and optimize your CTA buttons in ad extensions to ensure that they are effective in encouraging user action. Experiment with different CTA text, button color, and placement to see what works best for your audience and campaigns.

By using CTA buttons in ad extensions in Bing Ads, you can create more compelling and engaging ads that encourage users to take action and drive better results for your business.