What reporting tools and dashboards can we use to monitor Bing Ads performance effectively?

Bing Ads offers several reporting tools and dashboards that can help you monitor your ad performance effectively. Here are some options:

1. Bing Ads UI: The Bing Ads user interface provides a range of reporting tools and dashboards that allow you to monitor your ad performance, including metrics such as clicks, impressions, click-through rate, average position, and conversion rate. You can customize your dashboard to display the metrics that are most important to you and filter your data by date range, campaign, ad group, and other criteria.
2. Bing Ads API: The Bing Ads API allows you to programmatically access your ad performance data and build custom reporting tools and dashboards. You can use the API to retrieve data on metrics such as clicks, impressions, conversions, and revenue, and integrate this data with other business systems and tools.
3. Bing Ads Reporting: Bing Ads Reporting is a web-based reporting tool that allows you to create and customize reports on your ad performance. You can choose from a range of pre-built reports or create your own using the report builder. You can also schedule reports to be delivered to your inbox on a regular basis.
4. Bing Ads UET tags: Bing Ads UET (Universal Event Tracking) tags allow you to track user behavior on your website, including conversions and revenue. You can use UET tags to create audience lists and target your ads to specific user segments. You can also use UET tags to track the performance of your ad campaigns across multiple devices and platforms.
5. Bing Ads Audience Manager: Bing Ads Audience Manager allows you to create and manage audience lists for your ad campaigns. You can use Audience Manager to target your ads to specific user segments based on their behavior on your website, search history, and other criteria. You can also use Audience Manager to exclude certain user segments from your ad campaigns.

By using these reporting tools and dashboards, you can monitor your Bing Ads performance effectively and make data-driven decisions to optimize your ad campaigns.