What reporting capabilities does Bing Ads offer specifically for location extensions?

Bing Ads (now known as Microsoft Ads) offers several reporting capabilities for location extensions to help you understand how your ads are performing in different geographic areas. Here's a summary of the key reporting features you can leverage:

1. **Location Performance Report**: This report provides insights into how your ads perform based on various locations. It includes metrics like clicks, impressions, and conversions segmented by location, which can help you gauge the effectiveness of your location extensions.

2. **Geographic Location Report**: This report details performance based on geographic locations, such as cities, regions, or countries. It allows you to analyze data on how well your ads are doing in specific areas.

3. **Location Extension Performance Metrics**: Microsoft Ads provides performance metrics specifically for location extensions, such as clicks on location extension links, which can help you evaluate how effectively your location extensions are driving traffic to your business.

4. **Custom Reports**: You can create custom reports in Microsoft Ads to focus specifically on location extension performance. By customizing these reports, you can include the metrics most relevant to your business goals.

5. **Location Insights**: These insights give you information on how location extensions are impacting user interactions with your ads, including details on how often people see your location extensions and how it influences click-through rates.

6. **Conversion Tracking**: With conversion tracking, you can measure how well location extensions contribute to conversions, whether they drive people to call your business or visit your physical location.

By utilizing these reporting capabilities, you can gain a comprehensive view of how your location extensions are performing and make data-driven decisions to optimize your advertising strategy.