What mobile-specific ad formats and extensions should we use on Bing Ads?

For mobile-specific ad formats and extensions on Bing Ads, you should focus on formats and features designed to enhance user experience on mobile devices and drive engagement. Here's a breakdown of the key mobile-specific ad formats and extensions you can use:

### **1. Mobile-Specific Ad Formats**

**a. **Mobile-Friendly Search Ads**
   - **What**: Standard text ads optimized for mobile users.
   - **How**: Ensure that your ad copy is concise and mobile-friendly, with clear and compelling calls-to-action. Use shorter headlines and descriptions to fit mobile screen sizes.

**b. **Call Ads**
   - **What**: Ads designed to encourage users to call your business directly from the ad.
   - **How**: Include a "Call" button in the ad, which is especially effective for businesses that benefit from direct phone inquiries, like local services or customer support.

**c. **Location Ads**
   - **What**: Ads that highlight your business's location to mobile users.
   - **How**: Use location extensions to show your address and a "Get Directions" button, helping users find your physical store or office easily.

**d. **App Extensions**
   - **What**: Extensions that promote your mobile app directly from the ad.
   - **How**: Include a link to download your app or open it if it's already installed, making it easy for mobile users to engage with your app.

### **2. Mobile-Specific Ad Extensions**

**a. **Call Extensions**
   - **What**: Extensions that add a phone number to your ads.
   - **How**: Use call extensions to include a phone number in your mobile ads, allowing users to call you directly with one tap. This is particularly useful for businesses that rely on phone inquiries.

**b. **Location Extensions**
   - **What**: Extensions that display your business address and provide directions.
   - **How**: Add location extensions to help mobile users find your physical location quickly. This is effective for brick-and-mortar businesses or those with multiple locations.

**c. **Sitelink Extensions**
   - **What**: Extensions that provide additional links to specific pages on your website.
   - **How**: Use sitelink extensions to offer mobile users quick access to different parts of your site, such as product categories, special offers, or contact pages.

**d. **Callout Extensions**
   - **What**: Extensions that highlight additional information about your business.
   - **How**: Add callout extensions to showcase unique selling points or promotions, like "Free Shipping" or "24/7 Customer Support," which can be particularly appealing on mobile.

**e. **Structured Snippets**
   - **What**: Extensions that provide additional details about specific aspects of your business.
   - **How**: Use structured snippets to highlight specific features, services, or products, such as "Brands We Carry" or "Types of Services."

**f. **Price Extensions**
   - **What**: Extensions that display pricing information directly in the ad.
   - **How**: Use price extensions to show the cost of products or services, helping users make decisions quickly and improving click-through rates.

### **3. Best Practices for Mobile Ads**

**a. **Optimize Ad Copy for Mobile**
   - **What**: Ensure your ad copy is tailored for mobile users.
   - **How**: Use concise language, clear calls-to-action, and highlight key benefits to capture attention on small screens.

**b. **Design Mobile-Friendly Landing Pages**
   - **What**: Ensure that landing pages are optimized for mobile devices.
   - **How**: Implement responsive design, ensure fast load times, and simplify navigation to enhance the mobile user experience.

**c. **Leverage Geo-Targeting**
   - **What**: Use location targeting to reach users based on their current location.
   - **How**: Combine mobile-specific ad formats with geo-targeting to serve relevant ads to users based on their proximity to your business.

**d. **Monitor Mobile Performance**
   - **What**: Track the performance of your mobile ads and extensions.
   - **How**: Use Bing Ads reporting tools to analyze metrics such as CTR, conversion rate, and cost-per-click specifically for mobile traffic.

**e. **Adjust Bids for Mobile Devices**
   - **What**: Optimize bids to account for mobile performance.
   - **How**: Use mobile bid adjustments to increase or decrease bids based on how well your ads perform on mobile devices.

By using these mobile-specific ad formats and extensions, you can create a more engaging and effective mobile advertising experience on Bing Ads, driving better results and improving user interactions on mobile devices.