What mobile-specific ad extensions can I use to enhance location targeting in Bing Ads?

In Bing Ads, there are specific mobile ad extensions that can enhance location targeting and improve the effectiveness of your ads for mobile users. Here are the key mobile-specific ad extensions you can use:

1. **Location Extensions**: Location Extensions in Bing Ads allow you to display your business address, phone number, and a map marker directly within your ad. This extension is particularly effective for local businesses looking to drive foot traffic to their physical locations. It enables mobile users to easily find and navigate to your business.

2. **Call Extensions**: Call Extensions allow you to add a phone number to your ad, making it easy for mobile users to call your business directly from the search results. This extension is highly effective for businesses that want to encourage phone inquiries or bookings. It enhances convenience for users who prefer to speak directly to a representative.

3. **App Extensions**: If you have a mobile app, App Extensions can be used to promote your app within your ads. This extension includes a link to download your app from the app store. It's beneficial for driving app installs directly from Bing Ads, especially when targeting mobile users who are likely to engage with apps.

4. **Review Extensions**: Review Extensions can be particularly influential on mobile devices where users often rely on reviews and ratings for quick decision-making. This extension allows you to showcase positive reviews or awards within your ad, providing social proof and enhancing credibility directly in the search results.

5. **Callout Extensions**: While not specifically mobile-only, Callout Extensions can be particularly effective on mobile devices to highlight key benefits or offers. They provide additional text that appears below your ad description, allowing you to emphasize unique selling points and encourage clicks from mobile users.

6. **Structured Snippet Extensions**: Similar to Callout Extensions, Structured Snippet Extensions can be effective on mobile devices to provide specific details about your products or services. They allow you to highlight categories, brands, types, or styles that are relevant to your business, helping mobile users quickly understand what you offer.

When optimizing for mobile users in Bing Ads, consider using these mobile-specific ad extensions strategically to enhance location targeting, improve user experience, and drive conversions directly from mobile devices.