Can you create location extensions that highlight local partnerships or affiliations in Bing Ads?

In Microsoft Advertising (formerly Bing Ads), while you cannot create location extensions specifically to highlight local partnerships or affiliations directly, you can use several strategies to effectively showcase these relationships and integrate them into your advertising campaigns. Here's how you can do it:

### **1. **Incorporate Partnerships into Ad Copy**
   - **Mention Partnerships in Ad Text:** Use your ad copy to highlight your local partnerships or affiliations. For example, if you have a special offer in collaboration with a local business, mention it directly in your ad text. For instance, "Exclusive Offer at [Partner Business Name] – 10% Off When You Show This Ad!"
   - **Use Callouts or Structured Snippets:** While location extensions show physical addresses, callouts and structured snippets can be used to mention special partnerships or affiliations. For example, "Partnered with Local Café – Free Coffee with Purchase!"

### **2. **Create Custom Landing Pages**
   - **Dedicated Landing Pages:** Design landing pages that feature information about your local partnerships or affiliations. These pages can include details about the partnership, special offers, and how customers can benefit from it. Link to these landing pages through your ads or use them as destination URLs.

### **3. **Utilize Call Extensions**
   - **Highlight Partnerships via Call Extensions:** Include a phone number in your ad that connects to a dedicated line or a staff member who can provide information about the partnership. This can help customers get more details directly.

### **4. **Leverage Ad Extensions and Sitelinks**
   - **Sitelink Extensions:** Use sitelink extensions to direct users to specific pages on your website that detail your partnerships or special promotions. For example, one sitelink could lead to a page about your collaboration with a local business, while another could lead to a page with exclusive offers.
   - **Callout Extensions:** These allow you to include additional text in your ads. You could use this space to mention "Local Partnerships" or "Exclusive Collaborations."

### **5. **Local Inventory Ads**
   - **Showcase Partnered Products:** If your local partnerships involve specific products or services, use local inventory ads to highlight these items. These ads can show users what's available in your store that is part of the partnership.

### **6. **Geotargeted Campaigns**
   - **Focus on Local Areas:** Run geotargeted ad campaigns to reach users in the areas where your local partnerships are active. This ensures that the information about your partnerships reaches the right audience.

### **7. **Event Promotion**
   - **Promote Partnership Events:** If your partnership involves events (e.g., joint promotions or local community events), use your ads to promote these events. Ensure your location extensions point to the event locations or participating stores.

### **8. **Track and Optimize**
   - **Monitor Performance:** Use Microsoft Advertising's reporting tools to track how well ads featuring local partnerships perform. Optimize your campaigns based on this data to improve visibility and engagement.

While you can't create location extensions specifically for highlighting partnerships, integrating this information through ad copy, landing pages, extensions, and targeting strategies can effectively promote your local affiliations and partnerships.