What is the maximum number of sitelink extensions that can be added to a Bing Ads campaign?

In Bing Ads (now Microsoft Ads), you can add up to **20 sitelink extensions** per campaign. Here's a breakdown of how sitelink extensions can be utilized and managed within your campaigns:

### **Managing Sitelink Extensions**

- **Create and Edit**: You can create and manage sitelink extensions at the account, campaign, or ad group level. This flexibility allows you to tailor sitelinks to specific parts of your site or different segments of your audience.
- **Scheduling and Targeting**: Each sitelink extension can have its own scheduling and targeting settings, helping you control when and to whom the sitelinks are shown.

### **Best Practices for Sitelink Extensions**

- **Relevant Links**: Ensure that the sitelinks are relevant to the user's search intent and provide value by linking to specific pages, such as promotions, product categories, or contact information.
- **Clear Descriptions**: Write clear and concise descriptions for each sitelink to make them informative and enticing.
- **Monitor Performance**: Regularly review the performance of your sitelinks to see which ones are driving clicks and conversions, and make adjustments as needed.

By strategically using sitelink extensions, you can enhance your ads' visibility, provide additional value to users, and improve overall campaign performance.