What do product ads look like in Bing Ads?

Started by Genea, May 05, 2024, 09:28 AM

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What do product ads look like in Bing Ads?

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Bing Ads product ads  typically include a product image, along with details like price, seller information, and sometimes even promotions. Here's an example:

[Image of Bing Ads product ad]

Since Bing's ad labeling is minimal, it can be easy to miss the difference between a product ad and an organic search result. Here are some key features to look for:

* **Image:** This is the most distinctive feature of a product ad.
* **Price:** While not all organic listings show price, many Bing Ads product ads will include it.
* **Subtle "Ad" Label:** Look for this text next to the product listing, but be aware it can be easy to miss.

By keeping these features in mind, you can be more aware of when you're looking at a product ad on Bing Ads.

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Product ads in Bing Ads are designed to showcase individual products and include detailed information about each product, such as the product name, image, price, and availability. They are displayed in a carousel format, allowing users to scroll through and view multiple products at a time.

Here is an example of what product ads look like in Bing Ads:

[Insert image of Bing Ads product ads]

As you can see, the product ads include a thumbnail image of the product, the product name, the price, and the availability. They also include a "Shop now" button that users can click to be taken directly to the product page on your website.

Product ads in Bing Ads are created using the Bing Merchant Center, which is a platform that allows you to upload and manage your product catalog. Once you have set up your product catalog in the Bing Merchant Center, you can create product ads in Bing Ads and target them to specific audiences using various targeting options.

Keep in mind that product ads in Bing Ads are only available to advertisers who have a product catalog set up in the Bing Merchant Center. If you do not have a product catalog, you will not be able to create product ads in Bing Ads. However, you can still use other types of ads, such as text ads and display ads, to promote your products on Bing.

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