Can advertisers participate in beta programs or trials for testing new view-through conversion tracking features on Bing Ads?

Yes, advertisers can often participate in beta programs or trials to test new features, including those related to view-through conversion tracking, on Microsoft Ads (formerly Bing Ads). Here's how advertisers might get involved:

1. **Beta Programs**: Microsoft Ads sometimes offers beta programs for new features or updates. These programs allow selected advertisers to test features before they are officially released. Participation in a beta program typically requires an invitation, which may be based on factors such as the advertiser's account size, industry, or previous engagement with Microsoft Ads.

2. **Early Access Programs**: In addition to formal beta tests, Microsoft Ads might have early access programs where advertisers can use and provide feedback on new features before they become widely available. These programs often aim to gather detailed feedback on the user experience and effectiveness of new tools.

3. **Focus Groups and Feedback Sessions**: Occasionally, Microsoft Ads conducts focus groups or feedback sessions where advertisers can discuss new features, including view-through conversion tracking, and provide input on their design and functionality.

4. **Sign-Up Opportunities**: Advertisers can also express interest in participating in beta tests or early access programs by contacting their Microsoft Ads account representative or support team. Advertisers who are active and engaged with the platform might be more likely to receive invitations to participate.

5. **Microsoft Ads Blog and Updates**: Keeping an eye on the Microsoft Ads blog or official communication channels can provide information about upcoming beta programs and opportunities to test new features.

To get involved, advertisers should ensure their contact information is up-to-date and actively engage with Microsoft Ads' announcements and support channels. For specific details and to inquire about current opportunities, reaching out directly to Microsoft Ads support or your account representative is a good approach.