What budgeting strategy should we use for Bing Ads, and how does it differ from other platforms?

When it comes to budgeting for Bing Ads, there are a few strategies you can use. Here are some options:

1. Daily Budget: A daily budget is the amount you're willing to spend on your Bing Ads campaigns each day. This is a good option if you have a limited budget and want to ensure you don't overspend. With a daily budget, Bing Ads will automatically adjust your bids to ensure you don't exceed your daily limit.

2. Shared Budget: A shared budget is a budget that you can apply to multiple campaigns. This is a good option if you have multiple campaigns running and want to allocate your budget across them evenly. With a shared budget, Bing Ads will automatically allocate your budget to the campaigns that are performing the best.

3. Monthly Budget: A monthly budget is the amount you're willing to spend on your Bing Ads campaigns over the course of a month. This is a good option if you have a larger budget and want to ensure you have enough funds to run your campaigns throughout the month.

4. Accelerated Delivery: Accelerated delivery is a budget delivery method that allows you to show your ads as often as possible until your budget is exhausted. This is a good option if you want to maximize your visibility and reach, but it can lead to higher costs per click.

When it comes to budgeting for Bing Ads, there are a few key differences compared to other platforms:

1. Less Competition: Bing Ads generally has less competition than other platforms, which means you may be able to get more visibility and clicks for your budget.

2. Different Audience: Bing Ads tends to have an older and more affluent audience than other platforms, which may require a different budgeting strategy.

3. Different Ad Formats: Bing Ads offers different ad formats than other platforms, such as product ads and image extensions, which may require a different budgeting strategy.

4. Different Cost Per Click: The cost per click on Bing Ads may be lower than other platforms, which means you may be able to get more clicks for your budget.

Remember, the budgeting strategy you choose for Bing Ads will depend on your specific business goals and objectives. It's important to regularly review your performance metrics and adjust your budget as needed to ensure you're getting the best possible return on investment.