What bidding adjustments should we make based on time of day, day of week, or seasonality on Bing?

To optimize your bidding strategy on Bing based on time of day, day of week, or seasonality, you should consider making the following bidding adjustments:

1. Time of day: Analyze your ad performance data to identify the times of day when your ads perform best. You can then increase your bids during these high-performing times to improve your ad visibility and drive more conversions. Conversely, you can decrease your bids during low-performing times to reduce your costs and improve your return on investment (ROI).
2. Day of week: Analyze your ad performance data to identify the days of the week when your ads perform best. You can then increase your bids during these high-performing days to improve your ad visibility and drive more conversions. Conversely, you can decrease your bids during low-performing days to reduce your costs and improve your ROI.
3. Seasonality: Analyze your ad performance data to identify seasonal trends and patterns. You can then increase your bids during high-demand seasons to improve your ad visibility and drive more conversions. Conversely, you can decrease your bids during low-demand seasons to reduce your costs and improve your ROI.

To make these bidding adjustments, you can use Bing Ads automated bidding strategies such as Enhanced CPC or Target CPA, or you can manually adjust your bids based on your analysis. Keep in mind that bidding adjustments should be based on data and should be continuously tested and optimized to ensure maximum ROI.