What are the technical considerations for running multilingual ads on Bing?

When running multilingual ads on Bing, there are several technical considerations to keep in mind. Here are some of the key technical considerations for running multilingual ads on Bing:

1. Language Targeting: Bing Ads allows you to target users based on their language preferences. You can select the languages that you want to target in your campaign settings, and create ad groups and ads in each language.
2. Ad Copy Translation: You must translate your ad copy into each language that you are targeting. It's important to ensure that your ad copy is translated accurately and effectively, and that it resonates with your audience in each language.
3. Keyword Translation: You must also translate your keywords into each language that you are targeting. It's important to ensure that your keywords are translated accurately and effectively, and that they are relevant to your audience in each language.
4. Landing Page Localization: You must localize your landing pages for each language that you are targeting. This may involve creating separate landing pages for each language, or using dynamic content to display language-specific content on a single landing page.
5. Currency and Payment Options: If you are targeting users in different countries or regions, you may need to consider currency and payment options. Bing Ads allows you to set currency and payment options for each country or region that you are targeting.
6. Ad Formats and Extensions: You may need to consider ad formats and extensions for each language that you are targeting. Some ad formats and extensions may not be available in all languages, or may have different requirements or guidelines in different languages.
7. Tracking and Reporting: You must track and report on the performance of your multilingual ads separately for each language. Bing Ads provides reporting tools that allow you to view performance data by language, ad group, and other dimensions.

By considering these technical considerations, you can ensure that your multilingual ads are effective and engaging for your audience in each language, and improve the performance of your ads in Bing Ads.