How do location extensions contribute to ad relevance in Bing Ads ad auctions?

Location extensions can contribute to ad relevance in Bing Ads ad auctions by providing location-relevant information to users who are searching for products or services near your business locations. This can help to make your ads more relevant to the user's search query, which can in turn improve your ad's position in the ad auction and increase the likelihood that the user will click on your ad.

Ad relevance is one of the factors that Bing Ads uses to determine the position of an ad in the ad auction. Ads that are more relevant to the user's search query are generally given a higher ad rank, which can result in a better ad position and a higher click-through rate (CTR).

By including location-based information in your location extensions, you can help to make your ads more relevant to users who are searching for products or services near your business locations. This can improve your ad's ad rank and increase the likelihood that the user will click on your ad, which can ultimately lead to more foot traffic and sales for your business.

It's worth noting that while location extensions can contribute to ad relevance in Bing Ads ad auctions, they are just one of many factors that can influence an ad's ad rank. Other factors, such as the ad's relevance to the user's search query, the ad's historical click-through rate (CTR), and the ad's landing page experience, can also play a role in determining an ad's ad rank. As a result, it's important to consider all of these factors when optimizing your Bing Ads campaigns for ad relevance and performance.