Where can you access the product ads creation feature in Bing Ads?

To access the product ads creation feature in Bing Ads (now known as Microsoft Advertising), you typically follow these steps:

1. **Sign in to your Microsoft Advertising account**: Go to the Microsoft Advertising website and sign in with your username and password.

2. **Navigate to the Campaigns tab**: Once logged in, click on the "Campaigns" tab located at the top of the page. This will take you to the section where you can manage your advertising campaigns.

3. **Create a new campaign or select an existing one**: Depending on whether you want to create a new campaign or add product ads to an existing one, either click on the "+ New Campaign" button or select the campaign you want to edit.

4. **Choose the campaign type**: When creating a new campaign, you'll be prompted to choose the campaign type. For product ads, you typically select either "Shopping" or "Dynamic Search Ads."

5. **Set up your product feed**: If you haven't already, you'll need to set up your product feed. This involves providing Microsoft Advertising with a file containing information about your products, such as their titles, descriptions, prices, and images. You can usually do this by navigating to the "Tools" tab and selecting "Microsoft Merchant Center."

6. **Create your product ads**: Once your product feed is set up, you can start creating your product ads. This usually involves selecting the products you want to advertise, setting bids, and writing ad copy.

7. **Review and launch your campaign**: After creating your product ads, review everything to ensure it's set up correctly. Once you're satisfied, you can launch your campaign and start advertising your products on Bing.

Keep in mind that the specific steps and layout of the Microsoft Advertising interface may vary slightly over time, so if you're having trouble finding the product ads creation feature, consult Microsoft Advertising's help documentation or reach out to their support team for assistance.

In Bing Ads, you can access the product ads creation feature within the "Microsoft Merchant Center" section. Here's how to find it:

1. **Sign In**: Log in to your Bing Ads account using your credentials.

2. **Navigate to Tools**: Once logged in, navigate to the "Tools" menu at the top of the page.

3. **Select Microsoft Merchant Center**: From the dropdown menu under the "Tools" section, select "Microsoft Merchant Center."

4. **Access Merchant Center Dashboard**: Clicking on "Microsoft Merchant Center" will take you to the dashboard of your Merchant Center account.

5. **Create Product Ads**: Within the Microsoft Merchant Center dashboard, you can create and manage your product ads, upload product feeds, review product data, and link your Merchant Center account to your Bing Ads account.

6. **Follow Prompts**: Follow the prompts and instructions provided within the Merchant Center dashboard to create and set up your product ads. This typically involves uploading your product feed, linking your Merchant Center account to your Bing Ads account, and creating shopping campaigns.

7. **Set Up Shopping Campaigns**: Once your Merchant Center account is linked to Bing Ads, you can set up shopping campaigns directly within your Bing Ads account by navigating to the "Campaigns" tab and creating a new Shopping campaign. From there, you can create ad groups, product groups, and product ads for your campaign.

By accessing the product ads creation feature within the Microsoft Merchant Center section of Bing Ads, you can efficiently manage your product ads and campaigns to advertise your products to potential customers.