How do you install the Bing Ads UET tag for conversion tracking?

To install the Bing Ads UET (Universal Event Tracking) tag for conversion tracking, follow these steps:

Step 1: Create a UET Tag in Microsoft Advertising
Sign in to Microsoft Advertising: Go to the Microsoft Advertising platform and log in to your account.

Navigate to UET Tag Section:

In the top menu, click on the Tools icon (the wrench icon).

Under the Measurement section, select UET tags.

Create a New UET Tag:

Click on the +Create UET tag button.

Give the tag a name, such as "Website Conversion Tracking" (you can choose any name you like).

Click Save.

Get the UET Tag Code:

After creating the UET tag, click on the tag you just created to view its details.

You will see a JavaScript code snippet (UET tag code) that you need to place on your website.

Step 2: Add the UET Tag to Your Website
Copy the UET Tag Code: Copy the entire JavaScript code provided in the UET tag details page.

Paste the Code into Your Website:

You need to add this UET tag to every page where you want to track conversions.

Place the code just before the closing </body> tag on each page.

Here is an example of what the UET tag code looks like:

<script type="text/javascript">
  (function(w,d,t,r,u) {
    var f,n,i;
    w=w||[],f=function(){var o={ti:"<YOUR_TAG_ID>"};o.q=w,w=new UET(o),w.push("pageLoad");};
    n=d.createElement(t),n.src=r,n.async=1,n.onload=n.onreadystatechange=function(){if(!this.readyState||this.readyState==="loaded"||this.readyState==="complete"){f();}};
    i=d.getElementsByTagName(t)[0],i.parentNode.insertBefore(n,i);
  })(window,document,"script","//bat.bing.com/bat.js","uetq");
</script>

Note: Replace "<YOUR_TAG_ID>" with the Tag ID provided in your UET tag details.

Ensure Proper Tag Placement: Make sure that the tag is installed on all pages you want to track, especially the pages where conversions (e.g., purchases, sign-ups) occur.

Step 3: Set Up Conversion Tracking Goals in Bing Ads
After adding the UET tag, you need to set up conversion goals to track specific actions like a purchase or form submission.

Go to UET Tags Section:

In Microsoft Advertising, navigate to Tools > UET tags.

Create a Conversion Goal:

Click on Create Conversion Goal.

Choose the type of conversion you want to track (e.g., a "destination URL" for a thank-you page or "event tracking" for button clicks or form submissions).

Set Up Conversion Tracking Parameters:

Configure the conversion details like the goal name, conversion value, and whether it's a primary or secondary goal.

Save the goal.

Step 4: Test Your UET Tag Installation
Use the UET Tag Helper Extension:

Install the UET Tag Helper Chrome extension. This tool helps verify that the UET tag is firing correctly on your website.

After installing the extension, visit your website and click on the UET Tag Helper icon in the Chrome toolbar to ensure that the tag is properly installed.

Verify Tag Firing in Browser Console:

Open the browser developer tools (press F12).

Go to the Console tab and refresh your page.

Look for any errors related to the UET tag or check if the tag fired properly.

Step 5: Monitor Conversion Data
Once the UET tag is installed and conversion goals are set, you can start tracking conversions in Microsoft Advertising. The conversion data might take up to 24 hours to appear in your reports.

Monitor Conversion Data: In Microsoft Advertising, go to the Campaigns section to see how your conversions are performing based on the goals you set.

Troubleshooting Tips
Tag Not Firing: If the UET tag is not firing, ensure that the tag is placed correctly just before the </body> tag on each page.

JavaScript Conflicts: Other scripts on the page might conflict with the UET tag. Make sure there are no JavaScript errors in the browser console.

No Data Showing: It may take some time (up to 24 hours) for the conversion data to show up in the reports.