Can you create location extensions that link to specific landing pages within a website in Bing Ads?

As of my last update, Bing Ads (now Microsoft Advertising) does not allow location extensions to link directly to specific landing pages within a website. Location extensions typically link to the main website or the Google My Business profile associated with your business. However, you can use various strategies to achieve a similar result:

### **1. Use Custom URL Parameters**

**Steps:**
1. **Create Custom Landing Pages:** Develop landing pages tailored to specific locations or promotions on your website.
2. **Include URL Parameters:** Use URL parameters to direct users to the relevant landing page. For example, if you have a landing page for a specific store, you might use a URL like `https://www.example.com/store-location?location=city`.

**Example URL Parameters:**
- `?location=city`
- `?promo=discountcode`

**Implementation:**
- When creating your ads or setting up your location extensions, you can use URL parameters to help track and direct users more effectively. Although you can't directly link location extensions to specific landing pages, you can adjust your ad copy to encourage users to visit specific sections of your website.

### **2. Utilize Ad Copy and Final URLs**

**Steps:**
1. **Tailor Ad Copy:** Mention specific locations or promotions in your ad copy. For example, include text like "Visit our [City] store" or "Check out our [Location] offer."
2. **Set Up Specific Final URLs:** For each ad, use final URLs that link to location-specific landing pages. This ensures users are directed to relevant pages based on their interests.

**Example:**
- Ad Copy: "Get 20% off at our [City] location! Visit us today."
- Final URL: `https://www.example.com/locations/city`

### **3. Use Site Link Extensions**

**Steps:**
1. **Create Site Link Extensions:** Site link extensions allow you to add additional links to your ads, which can direct users to specific pages on your website.
2. **Include Location-Specific Links:** Set up site link extensions that direct users to location-specific landing pages or promotions.

**Example:**
- Site Link 1: "Visit Our New York Store"
- Site Link URL: `https://www.example.com/locations/new-york`

### **4. Employ Local Targeting in Ad Groups**

**Steps:**
1. **Segment Ad Groups:** Create separate ad groups for different locations or promotions.
2. **Adjust Keywords and Ads:** Tailor keywords and ad copy to reflect the location-specific content or offers. This helps ensure that users searching for local information are more likely to see the most relevant landing pages.

**Example:**
- Ad Group: "New York Promotions"
- Keywords: "New York discounts," "New York store offer"
- Ad Copy: "Special deals at our New York store. Visit us now!"

### **5. Use Dynamic Ad Features**

**Steps:**
1. **Set Up Dynamic Search Ads:** Use dynamic search ads to automatically generate ads based on the content of your website. You can set up rules to target specific locations.
2. **Implement Dynamic URL Insertion:** Use dynamic URL insertion to direct users to location-specific pages.

**Example:**
- Dynamic Ad: "Explore our [City] location offers!"
- Dynamic URL: `https://www.example.com/locations/{Location}`

### **6. Monitor and Optimize**

**Steps:**
1. **Track Performance:** Use Microsoft Advertising's reporting tools to track the performance of your location extensions, site link extensions, and landing pages.
2. **Optimize Based on Data:** Make adjustments based on performance data to ensure users are being directed to the most relevant landing pages and that your campaigns are effectively meeting your goals.

By using these strategies, you can effectively direct users to specific landing pages within your website, even if Bing Ads doesn't support direct linking from location extensions to individual pages.