How do you create ads with dynamic destination URLs using ad customizers in Bing Ads?

To create ads with dynamic destination URLs using ad customizers in Bing Ads, you can follow these general steps:

1. **Create a feed file**: This is a file that contains the data you want to use for your ad customization, including the URLs you want to use for each ad. The feed file can be in a variety of formats, including CSV, XML, or JSON.

2. **Create ad customizer parameters**: In Bing Ads, you can create ad customizer parameters that correspond to the data in your feed file. For example, you might create a parameter called "targeturl" that corresponds to the URL column in your feed file.

3. **Create ad templates**: Once you have created your ad customizer parameters, you can create ad templates that include those parameters. For example, you might create an ad template that looks like this: "Visit {param:targeturl} to learn more about {Keyward}." In this example, {param:targeturl} is a placeholder for the target URL from your feed file, and {Keyward} is a placeholder for the keyword that triggered the ad.

4. **Set up ad rotation and ad testing**: To ensure that your ads are served evenly and that you can test different ad variations, you should set up ad rotation and ad testing in Bing Ads. This will allow you to serve different ad variations to different users and measure their performance.

5. **Launch your campaign**: Once you have set up your ad customizers, ad templates, and ad rotation, you can launch your campaign in Bing Ads. As users search for keywords that trigger your ads, Bing Ads will automatically insert the appropriate URL from your feed file into your ad template.

Here is an example of how you might create an ad with dynamic destination URLs using ad customizers in Bing Ads:

1. **Create a feed file**: Your feed file might look something like this:

| Product | URL |
| --- | --- |
| Product A | [www.example.com/producta](http://www.example.com/producta) |
| Product B | [www.example.com/productb](http://www.example.com/productb) |
| Product C | [www.example.com/productc](http://www.example.com/productc) |

2. **Create ad customizer parameters**: In Bing Ads, you can create a parameter called "targeturl" that corresponds to the URL column in your feed file.

3. **Create ad templates**: You can create an ad template that looks like this: "Visit {param:targeturl} to learn more about {Keyward}."

4. **Set up ad rotation and ad testing**: To ensure that your ads are served evenly and that you can test different ad variations, you should set up ad rotation and ad testing in Bing Ads.

5. **Launch your campaign**: Once you have set up your ad customizers, ad templates, and ad rotation, you can launch your campaign in Bing Ads. As users search for keywords that trigger your ads, Bing Ads will automatically insert the appropriate URL from your feed file into your ad template. For example, if a user searches for "Product A," Bing Ads might serve an ad that looks like this: "Visit [www.example.com/producta](http://www.example.com/producta) to learn more about Product A."