How do bid adjustments work for different geographic locations in Bing Ads?

Bid adjustments for different geographic locations in Bing Ads allow you to increase or decrease your bids for users in specific locations. Here's how bid adjustments work for different geographic locations in Bing Ads:

1. Set up location targeting: To use bid adjustments for different geographic locations, you first need to set up location targeting in your Bing Ads account. This involves selecting the locations where you want your ads to be shown and excluding any locations where you don't want your ads to be shown.
2. Adjust bids for specific locations: Once you have set up location targeting, you can adjust your bids for specific locations. To do this, navigate to the "Location" tab in your Bing Ads account and select the location for which you want to adjust bids. From there, you can increase or decrease your bids by a percentage or a specific amount.
3. Bid adjustments are multiplicative: Bid adjustments for different geographic locations are multiplicative, which means that they are applied on top of your base bid. For example, if you have a base bid of $1.00 and you increase your bid by 20% for a specific location, your adjusted bid for that location will be $1.20.
4. Bid adjustments can be positive or negative: Bid adjustments for different geographic locations can be positive or negative, depending on whether you want to increase or decrease your bids for users in those locations. For example, you might increase your bids for users in a specific city where you have a high conversion rate, while decreasing your bids for users in a different city where your conversion rate is lower.
5. Bid adjustments can be adjusted at any time: You can adjust your bid adjustments for different geographic locations at any time, which allows you to fine-tune your bidding strategy based on performance data. For example, if you notice that your ads are performing well in a specific location, you might increase your bid adjustment for that location to capture more traffic.

By using bid adjustments for different geographic locations in Bing Ads, you can optimize your bidding strategy to reach users in the locations that are most valuable to your business. This can help you increase your return on investment (ROI) and drive more conversions from your advertising campaigns.