What are the key features of interactive ads in Bing Ads?

It's important to clarify that Bing Ads currently  **doesn't offer interactive ad formats** in the traditional sense, like playable ads or ads with hover effects you might see on other platforms.

However, there are still ways to create a more engaging user experience within the limitations of the platform.  Here's a recap of the key points to focus on:

* **Engaging Ad Content:** Craft compelling ad copy that sparks user interest and motivates clicks. Highlight unique selling points, promotions, or benefits that resonate with your target audience.
* **High-Quality Visuals:** Use professional product images that showcase your offerings in the best light. Consider using multiple image slots to provide different perspectives and emphasize key features.
* **Calls to Action (CTAs):**  Include clear and concise CTAs within your ad copy, prompting users to take the desired action (e.g., "Shop Now," "Learn More").
* **Strategic Use of Ad Extensions:** Leverage extensions like sitelink extensions, call extensions, and promotion extensions to provide users with additional options, contact information, and special offers, potentially increasing engagement and click-through rates.
* **Landing Page Optimization:** Ensure your landing pages are mobile-friendly, offer clear navigation, and provide detailed product information with high-quality visuals. A seamless user experience from ad to landing page is crucial for conversions.
* **A/B Testing:** Continuously experiment and refine your ad copy, visuals, calls to action, and landing pages using A/B testing functionalities within Bing Ads.  See what resonates best with your target audience and drives the most clicks and conversions.

By focusing on these strategies, you can create engaging product ads and landing pages that capture user attention and deliver a positive user experience, even within the limitations of Bing Ads' current ad formats.

As of my last update, Bing Ads doesn't offer a specific ad format labeled as "interactive ads." However, if we consider the concept of interactive ads in a broader sense, key features might include:

1. **Engaging Multimedia Content**: Interactive ads often include engaging multimedia content such as videos, animations, or interactive elements like quizzes, games, or surveys. These elements captivate users' attention and encourage them to interact with the ad.

2. **User Interaction**: Interactive ads allow users to actively engage with the ad content by clicking, swiping, dragging, or participating in interactive activities. Users can interact with the ad in various ways, providing a more immersive and engaging experience.

3. **Customization and Personalization**: Interactive ads may offer customization or personalization options, allowing advertisers to tailor the ad experience to individual users' preferences or behaviors. This can include personalized recommendations, interactive product demos, or dynamically generated content based on user inputs.

4. **Measurable Engagement Metrics**: Interactive ads provide advertisers with measurable engagement metrics beyond traditional ad performance metrics like clicks or conversions. Advertisers can track metrics such as video views, quiz completions, game interactions, time spent interacting with the ad, or other user engagement indicators.

5. **Creative Flexibility**: Interactive ads offer creative flexibility, allowing advertisers to experiment with different interactive elements, creative concepts, and storytelling techniques. Advertisers have the freedom to innovate and create unique ad experiences that resonate with their target audience.

6. **Cross-Device Compatibility**: Interactive ads are designed to be compatible with various devices and screen sizes, including desktop computers, tablets, and smartphones. This ensures that users can interact with the ad content seamlessly across different devices and platforms.

7. **Integration with Landing Pages**: Interactive ads may integrate with landing pages or microsites to provide users with a seamless transition from the ad to the website. Advertisers can create cohesive and immersive brand experiences that continue beyond the initial ad interaction.

8. **Social Sharing and Virality**: Some interactive ads may incorporate social sharing features, allowing users to share their interactions with the ad on social media platforms. This can help amplify the reach of the ad campaign and drive additional engagement through social sharing and virality.

While Bing Ads may not offer a specific ad format labeled as "interactive ads," advertisers can still create engaging and interactive ad experiences using available ad formats and features such as video ad extensions, image extensions, or interactive elements within ad copy. By leveraging these features effectively, advertisers can create compelling ad experiences that captivate users' attention and drive meaningful engagement.