How do image ads differ from other ad formats in Bing Ads?

Image ads in Bing Ads differ from other ad formats primarily in their visual presentation and content. Here's how image ads compare to other ad formats in Bing Ads:

1. **Image Ads vs. Text Ads**:
   - Image Ads: Image ads incorporate visually compelling images into the ad creative to capture users' attention and communicate the brand message or product offering. These ads rely on visual appeal to engage users and drive clicks and conversions.
   - Text Ads: Text ads consist of text-only listings that appear in search engine results pages (SERPs). They include a headline, ad text, display URL, and final URL. Text ads focus on concise messaging and compelling copy to attract clicks and drive traffic to a website.

2. **Image Ads vs. Shopping Ads**:
   - Image Ads: Image ads showcase visually appealing images to promote products or services and drive engagement. These ads are suitable for brand awareness, product launches, and campaigns focused on visual storytelling.
   - Shopping Ads: Shopping ads feature product images, titles, prices, and store names directly within search results. They are specifically designed for e-commerce advertisers to showcase their products and drive traffic to product pages.

3. **Image Ads vs. Responsive Search Ads (RSAs)**:
   - Image Ads: Image ads allow advertisers to create visually compelling ad creatives with static images. Advertisers have full control over the visual elements and design of their image ads.
   - Responsive Search Ads (RSAs): RSAs are dynamic ads that allow advertisers to input multiple headlines and descriptions. Bing Ads then automatically tests different combinations of headlines and descriptions to determine the most effective ad variations for each search query.

4. **Image Ads vs. Video Ads**:
   - Image Ads: Image ads incorporate static images to capture users' attention and communicate the brand message. They are suitable for advertisers looking to leverage visual content to engage users and drive conversions.
   - Video Ads: Video ads feature dynamic video content to engage users and deliver brand messages. These ads can be displayed across various platforms within the Microsoft Advertising network and are effective for storytelling and showcasing product features.

5. **Image Ads vs. Dynamic Search Ads (DSAs)**:
   - Image Ads: Image ads allow advertisers to create visually appealing ad creatives with static images. They are suitable for campaigns focused on brand awareness, product promotion, and visual storytelling.
   - Dynamic Search Ads (DSAs): DSAs automatically generate ad headlines and landing pages based on the content of the advertiser's website. These ads are ideal for advertisers with large or constantly changing inventories who want to ensure their ads remain relevant to users' search queries.

Overall, image ads in Bing Ads offer advertisers a visually compelling ad format to engage users and drive clicks and conversions. While other ad formats focus on text-based messaging or dynamic content, image ads leverage the power of visual storytelling to captivate audiences and deliver impactful brand messages.