What are the guidelines for targeting ads to minors in different regions?

Bing Ads has strict policies regarding targeting ads to minors, and advertisers must comply with all applicable laws and regulations regarding advertising to minors in different regions. Here are some general guidelines to consider:

1. Age restrictions: Advertisers must comply with the age restrictions for their products or services in each region where their ads will be shown. For example, in the United States, the minimum age for purchasing alcohol is 21, so ads for alcoholic beverages cannot be targeted to users under 21.
2. Parental consent: In some regions, advertisers may be required to obtain parental consent before targeting ads to minors. For example, in the European Union, the General Data Protection Regulation (GDPR) requires parental consent for collecting and processing the personal data of children under 16.
3. Sensitive categories: Ads for certain sensitive categories, such as online dating, gambling, or adult content, may be restricted or prohibited from being targeted to minors. Advertisers should review Bing Ads' policies and guidelines for these categories to ensure compliance.
4. Ad content: Advertisers should ensure that their ad content is appropriate for minors and does not contain explicit, violent, or otherwise inappropriate material.
5. Geographic targeting: Advertisers should use geographic targeting carefully when targeting ads to minors. For example, targeting ads for alcoholic beverages to a college town may inadvertently target users who are under the legal drinking age.

Advertisers should consult with legal counsel to ensure compliance with all applicable laws and regulations regarding advertising to minors in different regions. Bing Ads may also require advertisers to provide documentation or other proof of compliance with these guidelines.