What are the different types of ads available in Bing Ads?

In Bing Ads, advertisers have access to various types of ads to reach their target audience across different platforms and devices. Here are the different types of ads available in Bing Ads:

1. **Text Ads**: Text ads are the most common ad format in Bing Ads. They appear as text-only listings in search engine results pages (SERPs), featuring a headline, ad text, display URL, and final URL. Text ads are ideal for promoting products or services and driving traffic to a website.

2. **Shopping Ads**: Shopping ads, also known as Product Ads, display product images, titles, prices, and store names directly within search results. These ads are specifically designed for e-commerce advertisers to showcase their products and drive traffic to product pages.

3. **Responsive Search Ads (RSAs)**: Responsive search ads are dynamic ads that allow advertisers to input multiple headlines and descriptions. Bing Ads then automatically tests different combinations of headlines and descriptions to determine the most effective ad variations for each search query. RSAs help optimize ad performance by adapting to user behavior and preferences.

4. **Image Ads**: Image ads include visual elements such as images or graphics in addition to text. They are typically displayed on the Microsoft Audience Network and can be effective for driving brand awareness and engagement. Image ads allow advertisers to showcase their products or services with eye-catching visuals.

5. **Video Ads**: Video ads feature video content and can be displayed on various platforms within the Microsoft Advertising network, including Bing search results, MSN, and partner sites. Video ads are effective for engaging users with rich multimedia content and can help advertisers tell a story or demonstrate product features.

6. **App Install Ads**: App install ads are designed to promote mobile apps and encourage users to download and install them directly from app stores. These ads typically include app icons, app names, and download buttons. App install ads help app developers increase app downloads and user acquisition.

7. **Dynamic Search Ads (DSAs)**: Dynamic search ads automatically generate ad headlines and landing pages based on the content of the advertiser's website. These ads are ideal for advertisers with large or constantly changing inventories who want to ensure their ads remain relevant to users' search queries.

8. **Call-Only Ads**: Call-only ads are designed to encourage users to call the advertiser directly from the ad without visiting a website. These ads prominently display the advertiser's phone number and are ideal for businesses that rely on phone calls for lead generation or customer inquiries.

By offering a variety of ad formats, Bing Ads enables advertisers to choose the most suitable types of ads based on their goals, target audience, and advertising objectives.