What are the different types of ad extensions available in Bing Ads?

Started by 5nmio, Jun 23, 2024, 06:50 AM

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5nmio

What are the different types of ad extensions available in Bing Ads?

0751bez

As of my knowledge up to 2021, Bing Ads offers the following types of ad extensions:

1. Sitelink Extensions: These allow you to add additional links to your ad, pointing to specific pages on your website.

2. Location Extensions: These display your business address, phone number, and a map marker with your ad. They can help drive foot traffic to your physical location.

3. Call Extensions: These allow you to add a clickable phone number to your ad, enabling users to call your business directly from the search results page.

4. Callout Extensions: These are additional text options that allow you to highlight unique selling points or additional benefits of your business, products, or services.

5. Structured Snippet Extensions: These allow you to highlight specific aspects of your products or services by using predefined headers, such as "Brands," "Destinations," "Models," or "Types."

6. Price Extensions: These display pricing information for your products or services directly within your ad. They can help attract more qualified clicks from users who are ready to make a purchase.

7. Action Extensions: These allow you to add a call-to-action button, such as "Apply now," "Book now," or "Download," to your ad.

8. Image Extensions: These allow you to add relevant images to your search ads, helping them stand out in the search results and potentially increasing click-through rates.

9. Dynamic Sitelink Extensions: These automatically generate additional links based on the content of your landing page, helping to promote relevant content to users.

10. Dynamic Call Extensions: These automatically generate call extensions using phone numbers found on your website.

11. Dynamic Image Extensions: These automatically generate image extensions using images found on your website.

Please note that availability and functionality of ad extensions may vary depending on the region and other factors. Always refer to the latest Bing Ads documentation for the most accurate information.

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