What are the different ad extensions available in Bing Ads?

In Bing Ads, there are several ad extensions available that advertisers can use to enhance their ads with additional information and functionalities. Here are the primary ad extensions offered by Bing Ads:

1. **Sitelink Extensions**: Sitelink extensions allow advertisers to include additional links within their ads, directing users to specific pages on their website. This can help users find relevant information more quickly and can increase the likelihood of engagement.

2. **Callout Extensions**: Callout extensions enable advertisers to include short, descriptive text snippets in their ads, highlighting key selling points or unique offers. These callouts appear as additional lines of text below the ad and can help to reinforce the value proposition of the ad.

3. **Location Extensions**: Location extensions display the address and phone number of the advertiser's business alongside the ad. This is particularly useful for businesses with physical locations, as it helps users find nearby stores or offices and encourages offline visits.

4. **Call Extensions**: Call extensions allow advertisers to include a phone number directly in their ads, making it easy for users to contact the business directly by phone. This is especially valuable for businesses that rely on phone calls for customer inquiries or sales.

5. **Review Extensions**: Review extensions enable advertisers to showcase positive reviews and ratings from third-party sources directly in their ads. This social proof can increase credibility and trustworthiness, leading to higher click-through rates and conversions.

6. **Structured Snippet Extensions**: Structured snippet extensions allow advertisers to highlight specific aspects of their products or services, such as product categories, brands, or amenities. This helps users understand what the business offers and can improve ad relevance.

7. **App Extensions**: App extensions promote mobile apps by including a link to download the app directly in the ad. This is beneficial for advertisers looking to drive app installations and increase engagement with their mobile apps.

8. **Price Extensions**: Price extensions display pricing information for specific products or services directly in the ad. This helps users make informed decisions and can increase the likelihood of conversions by providing transparent pricing upfront.

By leveraging these ad extensions effectively, advertisers can enhance the visibility and performance of their ads in Bing Ads, ultimately driving more traffic, engagement, and conversions.

Bing Ads, now known as Microsoft Advertising, offers various ad extensions that advertisers can use to enhance their ads, provide additional information to users, and improve ad performance. These ad extensions help advertisers increase ad visibility, clicks, and conversions by adding relevant information and features to their ads. Here are the different ad extensions available in Bing Ads:

1. **Sitelink Extensions**:
   - Sitelink extensions allow advertisers to include additional links to specific pages on their website within their ads. Advertisers can create multiple sitelink extensions that appear below their ad copy, providing users with quick access to relevant pages on their website. Sitelink extensions can improve ad visibility, user engagement, and click-through rates (CTR).

2. **Callout Extensions**:
   - Callout extensions allow advertisers to include additional text snippets or bullet points within their ads to highlight key selling points, benefits, or offers. Advertisers can create multiple callout extensions that appear below their ad copy, providing users with additional information and incentives to click on their ads. Callout extensions can improve ad visibility, convey value propositions, and encourage clicks.

3. **Structured Snippet Extensions**:
   - Structured snippet extensions allow advertisers to highlight specific categories, features, or services offered within their ads. Advertisers can choose from predefined headers (e.g., brands, styles, types) and list relevant items under each header. Structured snippet extensions appear below the ad copy, providing users with additional context and information about the advertiser's offerings.

4. **Location Extensions**:
   - Location extensions allow advertisers to display their business address, phone number, and map location within their ads. Advertisers with physical locations can link their Bing Places for Business accounts to display location extensions automatically. Location extensions can improve ad relevance for local searches, drive foot traffic to physical stores, and encourage users to contact the advertiser directly.

5. **Call Extensions**:
   - Call extensions allow advertisers to include a phone number within their ads, enabling users to call the advertiser directly from the search results page. Advertisers can track calls and measure the effectiveness of their ads by using call tracking and reporting features. Call extensions are particularly useful for advertisers offering services that require direct communication, such as customer support or reservations.

6. **App Extensions**:
   - App extensions allow advertisers to promote mobile apps within their ads by including a link to download the app from the app store. Advertisers can specify the app store (e.g., Apple App Store, Google Play Store) and customize the app extension text and display URL. App extensions encourage users to download the advertiser's app directly from the search results page.

7. **Review Extensions**:
   - Review extensions allow advertisers to showcase positive reviews, ratings, or awards within their ads to build credibility and trust with users. Advertisers can add quotes from reputable sources, third-party review sites, or industry awards to highlight the quality and reputation of their products or services. Review extensions can increase ad credibility, user trust, and click-through rates.

8. **Price Extensions**:
   - Price extensions allow advertisers to showcase pricing information for specific products or services within their ads. Advertisers can create price extensions with multiple rows, each containing a product or service name, description, and price. Price extensions appear below the ad copy, providing users with pricing details and encouraging clicks on relevant offerings.

9. **Action Extensions**:
   - Action extensions allow advertisers to add a customizable call-to-action (CTA) button to their ads, prompting users to take specific actions such as booking an appointment, requesting a quote, or signing up for a newsletter. Advertisers can customize the CTA text and link it to a relevant landing page or action. Action extensions can drive engagement and conversions by encouraging users to take the desired action directly from the search results page.

Overall, Bing Ads offers a range of ad extensions that advertisers can use to enhance their ads, provide additional information to users, and improve ad performance. By leveraging ad extensions strategically, advertisers can increase ad visibility, clicks, and conversions, ultimately driving better results from their Bing Ads campaigns.