What are the differences between manual and automatic location extensions in Bing Ads?

In Bing Ads, there are two ways to add location extensions to your ads: manual and automatic. Here are the differences between the two:

1. Manual location extensions: With manual location extensions, you explicitly associate a specific location with your ad campaign or ad group. This allows you to have more control over which locations are displayed with your ads. You can add multiple locations to a single campaign or ad group, and you can customize the text that appears with the location extension.

To set up manual location extensions, you need to have a Bing Places account and link it to your Bing Ads account. Then, you can search for and select the locations you want to associate with your ads.

2. Automatic location extensions: With automatic location extensions, Bing Ads automatically shows the location extensions based on the user's location and the content of your ad. This means that you don't have to manually associate locations with your ads, but you also have less control over which locations are displayed.

Automatic location extensions use the location information from your Bing Places account, as well as other sources such as the user's IP address or search query. The location extension typically shows the business name, address, and a link to get directions.

Here are some key differences between manual and automatic location extensions:

* Control: With manual location extensions, you have more control over which locations are displayed with your ads. With automatic location extensions, Bing Ads determines which locations to show based on the user's location and the content of your ad.
* Setup: Setting up manual location extensions requires more effort, as you need to link your Bing Places account and manually associate locations with your campaigns or ad groups. Automatic location extensions are easier to set up, as they don't require any manual association.
* Customization: With manual location extensions, you can customize the text that appears with the location extension. With automatic location extensions, the text is automatically generated based on the user's location and the content of your ad.

Ultimately, the choice between manual and automatic location extensions depends on your specific needs and goals. If you want more control over which locations are displayed with your ads, manual location extensions may be the better choice. If you prefer a simpler setup and don't need as much control, automatic location extensions may be a good option.