How does Bing Ads handle data security for conversion tracking information?

Bing Ads (Microsoft Advertising) implements multiple robust data security measures to protect conversion tracking information and comply with global privacy and security standards. Here's how Microsoft ensures the integrity and security of this data:

🔐 1. Data Encryption
In Transit: Conversion tracking data is encrypted using TLS (Transport Layer Security) when transmitted between your site, browsers, and Microsoft servers.

At Rest: Data stored in Microsoft's infrastructure is encrypted using Advanced Encryption Standard (AES-256) or similar enterprise-grade encryption methods.

🛡� 2. Secure Infrastructure
Hosted on Microsoft Azure, a platform known for its industry-leading security and redundant data centers.

Includes firewalls, intrusion detection systems, and real-time threat monitoring.

Microsoft adheres to ISO/IEC 27001, SOC 1/2/3, and CSA STAR certifications.

👥 3. Role-Based Access Control (RBAC)
Only authorized personnel can access conversion tracking data.

Uses multi-factor authentication (MFA), audit logs, and granular permission controls.

🔍 4. Regular Security Audits
Microsoft conducts internal and third-party audits to assess the security posture of its ad platforms.

Includes penetration testing, vulnerability assessments, and compliance evaluations.

🧑�💻 5. Privacy-By-Design Principles
Conversion tracking tools like Universal Event Tracking (UET) are designed with data minimization in mind.

Personally identifiable information (PII) is not collected unless explicitly configured by the advertiser.

🧾 6. Compliance with Data Protection Laws
Aligns with GDPR, CCPA, and other global privacy regulations.

Offers Data Processing Agreements (DPAs) and standard contractual clauses for data handling.

✅ 7. Advertiser Tools for Transparency
Advertisers can control:

What data is collected via UET tags

How long data is retained

Opt-out mechanisms for users (e.g., via Microsoft's opt-out page)

🚨 Bonus: Incident Response
Microsoft has a dedicated security response team that investigates and mitigates any potential breaches or data leaks rapidly.