What are the character limits for written testimonials in Bing Ads?

In Bing Ads, the character limits for written testimonials will depend on where and how you plan to use them within your ad formats. Here are the general character limits to keep in mind:

1. **Headline**: The headline in a Bing Ads text ad typically allows up to 25 characters. This includes spaces and punctuation.

2. **Description Line 1**: The first description line in a Bing Ads text ad can accommodate up to 35 characters, including spaces and punctuation.

3. **Description Line 2**: The second description line in a Bing Ads text ad also allows up to 35 characters, including spaces and punctuation.

4. **Final URL**: The final URL field where you link to your landing page has a maximum of 1,024 characters. This is where you would direct users for more information, potentially including testimonials on your website.

When crafting written testimonials for Bing Ads, you'll typically integrate them within the headline or description lines of your text ads. Therefore, it's important to be concise yet impactful within these character limits to effectively capture attention and convey your message to potential customers.

Always ensure that your testimonials comply with Bing Ads' advertising policies and guidelines regarding content and character limits to avoid any issues with ad approval or delivery.