How do I exclude certain regions within a country from seeing my ads in Bing Ads?

To exclude specific regions within a country from seeing your ads in Bing Ads (Microsoft Advertising), follow these steps:

### **1. **Access Your Campaign**

1. **Sign In**: Log in to your Bing Ads account.
2. **Select Campaign**: Go to the campaign where you want to exclude regions.

### **2. **Navigate to Location Targeting**

1. **Go to Settings**: In the campaign menu, select "Settings" to access campaign settings.
2. **Find Location Targeting**: Scroll down to the "Location targeting" section or look for "Location" under the campaign settings.

### **3. **Set Up Location Exclusions**

1. **Add Target Locations**:
   - **Edit Targeting**: Click on "Edit locations" or "Add locations."
   - **Select Target Locations**: Set up the locations you want to target first. You need to specify which regions within the country you want to include in your targeting.

2. **Exclude Locations**:
   - **Manage Exclusions**: Look for an option to "Exclude locations" or "Add location exclusions." This may be found in the same section where you set your target locations.
   - **Search and Add Exclusions**: Use the search bar to find specific regions or cities within the country that you want to exclude. Enter these locations to add them to your exclusion list.

### **4. **Verify Your Exclusions**

1. **Review Your Settings**: Make sure that the excluded regions are correctly listed. Verify that you have included and excluded the desired locations as intended.
2. **Save Changes**: Click "Save" to apply the changes to your campaign.

### **5. **Monitor and Adjust**

1. **Track Performance**: Regularly review your campaign performance to ensure that the exclusions are working as intended and that your ads are not being shown in the excluded regions.
2. **Adjust as Needed**: If necessary, adjust your targeting and exclusions based on performance data and evolving campaign goals.

### **Example Implementation**

**Scenario**: You run a local service business in California and want to exclude ads from being shown in specific regions like Fresno and Bakersfield, but you still want to target other cities within the state.

**Steps**:

1. **Target Locations**:
   - **Target Cities**: Include cities like Los Angeles, San Francisco, and San Diego in your targeting settings.

2. **Exclude Locations**:
   - **Search and Add Exclusions**: Find Fresno and Bakersfield using the search function in the location exclusions section and add them to your exclusion list.

3. **Save and Review**:
   - **Verify Exclusions**: Double-check that Fresno and Bakersfield are listed under excluded locations.
   - **Save Changes**: Confirm and save your settings.

4. **Monitor**:
   - **Check Performance**: Ensure your ads are appearing only in the targeted regions and adjust if necessary.

By carefully managing your location targeting and exclusions, you can ensure that your Bing Ads campaigns are shown to the most relevant audience, optimizing your ad spend and improving campaign effectiveness.