How does the ad approval process work for video ads in Bing Ads?

The ad approval process for video ads in Bing Ads involves several steps to ensure compliance with Bing's policies and guidelines. Here's how it typically works:

1. **Ad Creation**: Advertisers create video ads using the Bing Ads platform, ensuring that they meet the technical specifications and guidelines provided by Bing.

2. **Submission**: Once the video ad is created, advertisers submit it for review through the Bing Ads interface. This involves uploading the video file and providing relevant details such as ad copy and targeting criteria.

3. **Automated Review**: Upon submission, the video ad undergoes an automated review process. Bing's system checks for technical compliance, such as video duration, file format, and resolution. It also screens for any obvious policy violations.

4. **Manual Review**: If the video ad passes the automated review, it moves on to a manual review by Bing's ad review team. This team examines the ad for compliance with Bing Ads policies, including content guidelines, prohibited content, and other policy considerations.

5. **Approval or Rejection**: Based on the manual review, the video ad is either approved for display or rejected. If approved, it becomes eligible to be shown to users on Bing search results, partner websites, and other placements within the Microsoft Advertising network. If rejected, the advertiser is notified of the reasons for rejection.

6. **Appeal Process**: In case of a rejection, advertisers have the option to appeal the decision. They can provide additional information or context to support their case and request a manual review of the ad.

7. **Final Decision**: The final decision regarding ad approval rests with Bing's ad review team. If the appeal is successful, the ad may be approved for display. However, if Bing determines that the ad violates its policies, it will remain rejected.

8. **Ongoing Monitoring**: Bing continues to monitor ads on an ongoing basis to ensure compliance with its policies. Advertisers are responsible for maintaining compliance throughout the lifecycle of their ads.

By following Bing Ads' policies and guidelines and ensuring that video ads meet technical specifications and content standards, advertisers can increase the likelihood of their ads being approved for display, thereby maximizing their reach and effectiveness.