Can you add ad extensions at the ad group level in Bing Ads?

Yes, you can add ad extensions at the ad group level in Bing Ads (Microsoft Ads). This feature allows for granular control over the ad extensions you use, enabling you to tailor extensions to specific ad groups based on their relevance and performance. Here's a breakdown of how you can manage ad extensions at the ad group level:

### Types of Ad Extensions You Can Add at the Ad Group Level:

1. **Sitelink Extensions**
   - **Purpose**: Direct users to specific pages on your website, such as product categories, promotions, or contact pages.
   - **Setup**: You can create sitelink extensions specific to an ad group to provide links that are most relevant to the keywords and themes of that particular ad group.

2. **Callout Extensions**
   - **Purpose**: Highlight additional information about your business, such as unique selling points, special offers, or features.
   - **Setup**: Callout extensions can be tailored to the particular offers or benefits that apply to the products or services within that ad group.

3. **Structured Snippets**
   - **Purpose**: Provide detailed information about specific aspects of your products or services.
   - **Setup**: You can create structured snippets that align with the themes of the ad group, such as listing types of services or product features.

4. **Call Extensions**
   - **Purpose**: Allow users to call your business directly from the ad.
   - **Setup**: Call extensions can be added at the ad group level if you want to provide a direct contact number that's relevant to the ad group's offerings.

5. **Location Extensions**
   - **Purpose**: Show your business's address and location information.
   - **Setup**: If the ad group targets a specific geographic area, you might set up location extensions that reflect this focus.

### How to Add Ad Extensions at the Ad Group Level:

1. **Sign in to Your Microsoft Ads Account**: Access your account and navigate to the campaign where you want to add ad extensions.

2. **Select the Ad Group**: Go to the ad group within the campaign where you want to add extensions.

3. **Go to Extensions**: In the left-hand navigation pane, select "Ad Extensions" or navigate to the Extensions tab within the ad group settings.

4. **Add Extensions**: Choose the type of ad extension you want to add and follow the prompts to create and apply it specifically to the selected ad group.

5. **Customize and Save**: Input the details for your ad extensions, making sure they align with the ad group's theme and goals. Save your changes.

### Benefits of Ad Group-Level Extensions:

- **Relevance**: Ad group-level extensions can be highly relevant to the specific keywords and ad copy within that group, improving the ad's effectiveness and CTR.
- **Customization**: Allows for tailored messaging and information that matches the intent of users in different ad groups.
- **Performance Optimization**: Enables you to test different extensions at a granular level and optimize based on performance data.

By leveraging ad group-level extensions, you can enhance the relevance and effectiveness of your ads, potentially leading to better engagement and performance.