What are the benefits of using location targeting in conjunction with location extensions?

Location targeting is a feature in Google Ads that allows you to target your ads to users in specific geographic locations. When used in conjunction with location extensions, location targeting can provide several benefits for your advertising campaigns. Here are some of the key benefits:

1. Increased relevance: By targeting your ads to users in specific locations, you can increase the relevance of your ads to those users. This can lead to higher click-through rates and conversion rates, as users are more likely to be interested in your products or services if they are relevant to their location.
2. Improved ROI: Location targeting can help you improve the return on investment (ROI) of your advertising campaigns by ensuring that your ads are only shown to users who are likely to be interested in your products or services. This can help you reduce wasted ad spend and get more value out of your advertising budget.
3. Better user experience: Location targeting can provide a better user experience for users, as they are more likely to see ads that are relevant to their location. This can help build trust and credibility with users, and increase the likelihood that they will engage with your ads.
4. Competitive advantage: By using location targeting in conjunction with location extensions, you can gain a competitive advantage over businesses that are not using these features. This can help you stand out in a crowded market and attract more customers to your business.
5. Enhanced tracking and reporting: Location targeting can provide enhanced tracking and reporting capabilities, allowing you to see where your ads are being shown and how they are performing in different geographic locations. This can help you optimize your advertising campaigns and make data-driven decisions about where to allocate your advertising budget.

Overall, using location targeting in conjunction with location extensions can provide several benefits for your advertising campaigns, including increased relevance, improved ROI, better user experience, competitive advantage, and enhanced tracking and reporting.