How do you create carousel ads in Bing Ads?

Bing Ads doesn't offer carousel ads as a distinct format, but you can achieve similar functionality through **Multimedia Ads** with a lead capture form extension. Here's a step-by-step guide on creating them:

**Campaign and Ad Group Setup:**

1. **Access Your Account:** Log in to your Bing Ads account and navigate to the "Campaigns" section.
2. **Choose Your Campaign:** Select the existing campaign where you want to create your carousel-style ad (Multimedia Ad). If you don't have a campaign yet, you'll need to create one first.
3. **Ad Groups:**  Within your chosen campaign, locate the "Ad groups" section and either select an existing ad group or create a new one specifically for your carousel-like ads.

**Building Your Carousel Ad (Multimedia Ad):**

1. **Ad Type Selection:**  Once you're within your chosen ad group, click on "Ads & extensions" and then "Create ad." From the available ad format options, select "Multimedia ad."
2. **Final URL:**  Enter the final landing page URL where users will be directed after clicking on your ad.

**Adding Visuals (Carousel Elements):**

1. **Multiple Visuals:** This is the core aspect of your carousel ad. Bing Ads allows you to upload up to 16 images in various sizes and aspect ratios to cater to different ad placements. Here are some pointers for your visuals:
    * **High Quality:** Use high-resolution images that are visually appealing and relevant to your brand and message.
    * **Multiple Sizes:**  Ensure you have images in various sizes like 1.91:1, 1:1, 1:2, and 4:1 to optimize ad display across different placements. Think of these images or visuals as slides within your carousel.
    * **Consider Simple Animations (Optional):** You can include basic animations (typically GIFs) for some movement and user attention, but avoid overly complex animations.

**Enabling the Lead Capture Form (Optional):**

1. **Bing Ads Extension:**  Within the Multimedia Ad creation process, look for an option to enable "Lead capture form extension." This will activate the lead capture functionality within your ad, but it's not necessary for a carousel-style ad. You can choose to include it if you want to capture leads directly within the ad.
2. **Form Fields (Optional):**  If you enable the lead capture form, Bing Ads allows you to define form fields for users to submit their information. Here are some best practices for your form:
    * **Limited Fields:** Keep the form concise and ask for only essential information like name, email address, and possibly one additional relevant field (e.g., phone number). A lengthy form can discourage submissions.
    * **Clear Labels:** Clearly label each form field to avoid confusion for users.
    * **Privacy Assurances (Optional):** Consider including a short privacy statement to address user concerns about how their information will be used.

**Saving and Launching:**

1. **Review and Save:**  Once you've uploaded your visuals, entered your final URL, crafted headlines and descriptions (if desired), and configured your optional lead capture form, review your ad for accuracy and clarity. Then, click "Save" to create your carousel-style ad (Multimedia Ad).

**Monitoring and Optimization:**

* **Track Performance:**  After launching your Multimedia Ads with carousel-like elements, monitor key metrics like impressions, clicks, click-through rates (CTR), and conversions (if applicable with lead capture) to assess their effectiveness.
* **A/B Testing:**  Consider A/B testing different variations of your carousel ad elements, including visuals, headlines, description combinations, and landing page URLs, to identify the most successful combination that generates the most clicks or conversions.

By following these steps and best practices, you can create compelling carousel-style ads (Multimedia Ads) in Bing Ads that leverage rich media elements to showcase your products or services and potentially capture leads through an optional form.

**Here are some additional points to remember:**

* **Mobile-Friendly Design:** Ensure your visuals and landing page are mobile-friendly, as a significant portion of users will view your ads on smartphones.
* **Data Security:** Bing Ads uses secure protocols to ensure the safe transmission of information if you use the lead capture form.
* **Compliance:** It's your responsibility to comply with all relevant data privacy regulations regarding how you collect, store, and use information if you use the lead capture form.

By effectively creating and optimizing your Multimedia Ads with carousel-like elements, you can leverage the visual appeal of this format to capture user attention, communicate your message effectively, and achieve your marketing goals.

As of my last update, Bing Ads doesn't offer a specific ad format called "carousel ads" like some other platforms (e.g., Facebook, Instagram). However, you can achieve similar results by creating multiple ads within an ad group and utilizing ad extensions or sitelinks to showcase different products or services.

Here's a general guide on how you can create a similar experience:

1. **Sign in to your Bing Ads account**: Log in to your Bing Ads account using your credentials.

2. **Navigate to Ads & Extensions**: Once logged in, go to the "Ads & Extensions" section of your account.

3. **Create a new ad group**: If you don't have an existing ad group where you want to create carousel-like ads, you can create a new one. Choose the campaign where you want to add the ad group.

4. **Create multiple ads**: Within the ad group, create multiple ads with different products or services you want to showcase. You can vary the headlines, descriptions, and display URLs to highlight different features or benefits.

5. **Utilize ad extensions or sitelinks**: Use ad extensions or sitelinks to add additional links or information to your ads. This can help users navigate to specific pages on your website related to the products or services featured in your ads.

6. **Optimize for mobile**: Ensure that your ads are optimized for mobile devices since carousel-like experiences often perform well on mobile platforms.

7. **Monitor and optimize**: Monitor the performance of your ads regularly and make adjustments as needed to improve their effectiveness. This may include tweaking ad copy, adjusting bidding strategies, or refining targeting criteria.

While Bing Ads may not have a specific carousel ad format, you can still create engaging and interactive ad experiences by leveraging multiple ads within an ad group and utilizing ad extensions or sitelinks to showcase a variety of products or services.