What are the benefits of using automated bidding based on conversion tracking data in Bing Ads?

Using automated bidding based on conversion tracking data in Bing Ads (now called Microsoft Advertising) comes with several benefits that can improve both performance and efficiency. Here's a breakdown of the main advantages:

🔍 1. Data-Driven Bid Optimization
Automated bidding uses real-time data to adjust bids based on the likelihood of a conversion. It considers factors such as:

User location

Device

Time of day

Browser behavior

Historical performance

This results in smarter bid decisions than manual bidding.

📈 2. Improved ROI
By optimizing bids toward the most likely converting traffic, you often get better return on ad spend (ROAS). The system bids more aggressively on high-value users and conservatively on low-value ones.

⏱️ 3. Time Savings
Automated bidding reduces the need for manual adjustments and analysis, freeing up your time to focus on strategy, creative, and other tasks.

🎯 4. Goal Alignment
You can choose different bidding strategies based on your goals:

Maximize Conversions

Target CPA (Cost per Acquisition)

Target ROAS This helps align campaign performance with business objectives more directly.

🔄 5. Real-Time Adjustments
The system adapts instantly to changes in performance data and user behavior—something manual bidding can't keep up with.

📊 6. Better Performance at Scale
For large campaigns or accounts, it's almost impossible to manually optimize every keyword or ad group. Automation ensures optimization happens consistently across all levels.