What are the advantages of using call-only ads in Bing Ads?

While Bing Ads doesn't offer true call-only ads as a separate format, you can achieve similar results using call extensions with your text ads and specific campaign settings. Here's a breakdown of the key advantages of using this approach:

**Increased Focus on Calls:**

* **Prioritizes Phone Leads:**  By utilizing call extensions and prioritizing mobile device targeting, you shift the focus of your ads towards driving phone calls from potential customers. This is ideal for businesses that rely heavily on phone inquiries or consultations.

**Improved User Experience (Mobile):**

* **Simplified Interaction:**  On mobile devices, when users see your ad with the call extension set to "Show just the phone number," they can directly initiate a call with a single tap. This eliminates the extra step of clicking through to a landing page and potentially improves the user experience for mobile users looking to connect with you quickly.

**Potential Cost Savings:**

* **Focus on Qualified Leads:**  Since you're prioritizing calls, you might attract users who are genuinely interested in your service and ready to have a conversation. This can potentially lead to a higher conversion rate for calls compared to clicks that might not convert on a landing page.
* **Reduced Bounce Rate:**  By displaying the phone number upfront, users who are not interested in calling are less likely to click through to your landing page and bounce back, potentially lowering your bounce rate.

**Measurable Results with Call Tracking:**

* **Track Call Performance:**  By using call extensions with call tracking (either Bing Ads forwarding numbers or third-party services), you can monitor the number of calls generated, call duration, and even caller location (with limitations). This data allows you to measure the effectiveness of your call-oriented campaigns and identify areas for improvement.

**Additional Advantages:**

* **Complements Other Ad Formats:**  You can use call extensions alongside other ad formats like text ads or responsive product ads within your Bing Ads campaigns, offering users multiple ways to interact with your business.
* **Targets Local Audience:**  Leveraging location targeting with call extensions allows you to reach potential customers within your service area who might be more likely to call you for inquiries.

**Overall, using call extensions with your Bing Ads campaigns offers a way to prioritize phone calls from potential customers, potentially improve user experience, generate qualified leads, and gain valuable insights through call tracking.**

**Here are some important considerations to keep in mind:**

* **Limited Features:** Compared to true call-only ads on other platforms, Bing Ads' approach offers less flexibility in terms of ad formats and functionalities.
* **Mobile Focus:**  While the mobile experience is prioritized with call extensions, reaching desktop users who might prefer phone calls might require additional strategies.

By understanding these advantages and limitations, you can effectively leverage call extensions in Bing Ads to drive phone calls and grow your business.

Using call-only ads in Bing Ads offers several advantages for advertisers looking to drive phone calls and connect with potential customers. Some of the key advantages include:

1. **Direct Lead Generation**: Call-only ads provide a direct and immediate way for users to connect with the advertiser by initiating a phone call directly from the search results page. This can lead to faster and more efficient lead generation compared to other ad formats that require users to visit a website or fill out a form.

2. **Increased Visibility on Mobile Devices**: Call-only ads are specifically designed for mobile devices, where users often have a higher intent to take immediate action. By appearing prominently in mobile search results and featuring a prominent call button, call-only ads can capture users' attention and drive higher engagement on smartphones and tablets.

3. **Higher Conversion Rates**: Since call-only ads cater to users who prefer to communicate by phone, they can often generate higher conversion rates compared to other ad formats. Users who choose to call a business are typically more qualified leads with a higher likelihood of converting into customers.

4. **Improved User Experience**: Call-only ads provide a seamless and frictionless user experience by allowing users to initiate phone calls with the advertiser directly from the search results page. This eliminates the need for users to navigate to a website or search for contact information, streamlining the process and reducing barriers to engagement.

5. **Measurable Results**: Bing Ads provides tracking and reporting tools to measure the performance of call-only ads, including metrics such as impressions, clicks, call conversions, and conversion rates. Advertisers can track the effectiveness of their call-only ads and optimize their campaigns based on performance data.

6. **Cost-Effective Advertising**: Call-only ads can be a cost-effective advertising option for businesses that rely on phone calls as a primary form of lead generation. Advertisers only pay when users click on the call button to initiate a phone call, making call-only ads a cost-efficient way to drive phone leads and conversions.

7. **Ad Extensions Integration**: Call-only ads can be enhanced with ad extensions such as Location Extensions and Callout Extensions to provide users with additional information and options to engage with the advertiser's business. Ad extensions can improve ad visibility and provide users with more reasons to call the advertiser.

Overall, using call-only ads in Bing Ads can help advertisers drive phone calls, connect with potential customers, and achieve their advertising goals more effectively, particularly for businesses that rely on phone leads and conversions.