What are call-only ads in Bing Ads?

Bing Ads itself doesn't offer true call-only ads as a separate ad format  like some other advertising platforms. These formats typically allow you to create ads that solely focus on driving phone calls, eliminating website clicks altogether.

However, you can achieve a similar outcome in Bing Ads using call extensions with your existing text ads and specific campaign settings. Here's how it works:

* **Call Extensions:**  These extensions allow you to add your phone number directly to your text ads. Users can then click on the phone number within the ad to initiate a call.
* **Mobile Focus:**  By prioritizing showing your ads on mobile devices and setting the call extension to "Show just the phone number" on mobile, you create an ad experience that emphasizes calling your business.

**Key Points to Remember:**

* **Mimicking Call-Only Ads:**  This approach allows you to mimic the functionality of call-only ads by prioritizing phone calls over website visits.
* **Limited Functionality:**  Compared to true call-only ads, Bing Ads' method offers less flexibility in terms of ad formats and features. 

Even without distinct call-only ads, you can leverage call extensions strategically to achieve similar goals:

* **Drive Phone Calls:**  Prioritize reaching users likely to call your business by using location targeting and mobile optimization.
* **Improve User Experience (Mobile):**  On mobile devices, users can easily initiate calls with a single tap on the displayed phone number.
* **Track Performance:**  Utilize call tracking (either Bing Ads forwarding numbers or third-party services) to measure the effectiveness of your call-oriented campaigns.

**In essence, by using call extensions and specific settings, you can create call-driven Bing Ads campaigns that prioritize phone calls from potential customers.**

Call-only ads in Bing Ads are a specific type of ad format designed to encourage users to call a business directly from the search results page on their mobile devices. Unlike traditional text ads that include a headline, description, and URL, call-only ads prominently feature a phone number and a call button, making it easy for users to initiate a phone call with the advertiser directly from the ad.

Key features of call-only ads in Bing Ads include:

1. **Phone Number**: Call-only ads prominently display the advertiser's phone number, making it clear to users that they can call the business directly by clicking on the ad.

2. **Call Button**: Call-only ads include a prominent call button that users can click to initiate a phone call directly from the search results page. This provides a convenient and frictionless way for users to connect with the advertiser.

3. **Limited Ad Text**: Call-only ads have limited space for ad text compared to traditional text ads. Advertisers typically include a brief headline and description that emphasize the value proposition or offer a compelling reason for users to call.

4. **Mobile-First Design**: Call-only ads are designed specifically for mobile devices, with a focus on delivering a seamless and optimized user experience on smartphones and tablets. The ads are designed to be easy to interact with on mobile devices, making it simple for users to initiate phone calls with the advertiser.

5. **Tracking and Reporting**: Bing Ads provides tracking and reporting tools to monitor the performance of call-only ads, including metrics such as impressions, clicks, call conversions, and conversion rates. Advertisers can track the effectiveness of their call-only ads and optimize their campaigns based on performance data.

Overall, call-only ads in Bing Ads are an effective way for advertisers to drive phone calls from potential customers who are searching for products or services on their mobile devices. By making it easy for users to initiate phone calls directly from the search results page, call-only ads help advertisers capture leads and drive conversions more efficiently.