How does Bing Ads handle content for carousel ads?

Bing Ads offers a bit more flexibility for content within carousel ads (known as Multimedia Ads) compared to some other platforms. Here's a breakdown of how Bing Ads handles content for these ads:

**Visuals:**

* **Supported Formats:** You can include high-resolution images in various sizes and aspect ratios to cater to different ad placements within Bing's search results. Bing supports common image formats like JPEG, PNG, and GIF.
* **Simple Animations (Optional):** Bing Ads allows you to include basic animations (typically GIFs) within your carousel cards. This can add a touch of movement and grab user attention, but avoid overly complex animations that might load slowly.
* **Image Specifications:** While Bing doesn't specify strict image dimensions, they recommend using a variety of sizes to ensure optimal display across different placements. Here are some common aspect ratios to consider:
    * Landscape: 16:9 (widescreen)
    * Square: 1:1
    * Portrait: 2:3 or 4:5

**Text and Descriptions:**

* **Headlines:** Each card within your carousel ad can have its own headline of up to 15 characters. Use these concise headlines to grab attention and communicate the key message of each card.
* **Descriptions:** Similar to headlines, each card can have a description of up to 90 characters. Use this space to provide more details about the product, service, or offer being showcased in that specific card.

**Landing Pages and Call to Action (CTA):**

* **Unique Landing Pages (Optional):** Bing Ads allows you to set up a unique landing page URL for each card within your carousel ad. This provides flexibility to direct users to specific product pages, blog posts, or other relevant content based on the message of each card.
* **Call to Action:** While you can't include clickable buttons within the carousel ad itself,  use clear CTAs within your headlines, descriptions, or visuals to tell users what you want them to do next (e.g., "Visit Website," "Learn More," "Download Now").

**Overall, Bing Ads offers a good balance between flexibility and control for carousel ad content. You can leverage various image formats, descriptions, and CTAs to create visually appealing and informative carousel ads that effectively engage your target audience.**

Here are some additional points to consider:

* **Character Counting:** Be mindful of character limits for headlines and descriptions. Every character counts, so use concise and impactful language.
* **Branding Consistency:** Maintain a consistent visual identity throughout your carousel ad by using similar color schemes, fonts, and logos across all cards.
* **Mobile Preview:** Bing Ads provides a mobile preview tool to ensure your carousel ad renders correctly and displays well on mobile devices.

By effectively managing your content within Bing Ads' carousel ads, you can create engaging and informative experiences for users, ultimately driving higher click-through rates and achieving your marketing objectives.

As of my last update, Bing Ads doesn't have a specific ad format called "carousel ads" like some other advertising platforms. However, you can create similar experiences by utilizing multiple ads within an ad group and leveraging ad extensions or sitelinks to showcase different products or services.

Here's how Bing Ads generally handles content for ads:

1. **Text Content**: You can create compelling ad copy for each ad within your ad group. This includes headlines, descriptions, and display URLs. Make sure your ad copy is clear, concise, and relevant to the products or services you're promoting.

2. **Image Content**: Bing Ads allows you to include images in your ads to make them more visually appealing. You can upload images that showcase your products or services effectively. Ensure that your images meet Bing Ads' requirements in terms of size, format, and content guidelines.

3. **Ad Extensions**: Ad extensions provide additional information and links to your ads, enhancing their visibility and relevance. You can use ad extensions such as sitelinks, callouts, structured snippets, and more to complement your ad content and provide users with more options to engage with your business.

4. **Ad Customizers**: Bing Ads offers ad customizers, which allow you to dynamically insert customized content into your ads based on various attributes such as user location, device type, and more. This helps you create more personalized and relevant ad experiences for your target audience.

5. **Keyword Insertion**: You can use dynamic keyword insertion (DKI) to automatically insert the user's search query into your ad text, making your ads more relevant to what users are searching for.

6. **Ad Preview**: Bing Ads provides an ad preview tool that allows you to see how your ads will appear in search results before they go live. Use this tool to review your ad content and make any necessary adjustments to ensure optimal performance.

By carefully crafting your ad content and leveraging available features like images, ad extensions, and ad customizers, you can create compelling and engaging ads on Bing Ads that effectively communicate your message and drive user engagement and conversions.