What are interactive ads in Bing Ads?

Bing Ads doesn't offer true interactive ad formats  like playable ads or hover effects that you might see on other platforms. These ad types allow users to directly interact with the ad itself, creating a more immersive experience.

Bing Ads currently uses  responsive product ads as the core format. While not interactive in the strictest sense, there are ways to make your product ads more engaging:

Compelling Content: Craft clear, informative ad copy that grabs user attention and highlights unique selling points or promotions.
High-Quality Images: Showcase your products with professional images that emphasize key features. Utilize multiple image slots if available.
Calls to Action (CTAs): Include clear CTAs prompting users to take the desired action, such as "Shop Now" or "Learn More."
Ad Extensions: Leverage extensions like sitelinks for additional relevant pages or call extensions to display your phone number. Promotion extensions can highlight special offers.
Landing Page Optimization: Ensure your landing pages are mobile-friendly, easy to navigate, and provide detailed product information with high-quality visuals.
While Bing Ads lacks true interactive features, focusing on these elements can create engaging product ads that deliver a positive user experience and drive results.

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As of my last update, Bing Ads doesn't offer a specific ad format called "interactive ads." However, "interactive ads" generally refer to ad formats that engage users with interactive elements, such as videos, animations, quizzes, or games, allowing them to interact with the ad content in a more dynamic way.

While Bing Ads doesn't have a standalone ad format labeled as "interactive ads," advertisers can create engaging and interactive ad experiences using other ad formats and features available on the platform. For example, advertisers can utilize features like video ad extensions, image extensions, or interactive elements within ad copy to make their ads more engaging and interactive for users.

Here are some examples of interactive elements that advertisers can incorporate into their Bing Ads campaigns:

1. **Video Ad Extensions**: Advertisers can add video content to their ads using video ad extensions. Videos can capture users' attention and provide them with more information about products or services in an engaging and visually appealing format.

2. **Image Extensions**: Advertisers can enhance their ads with images using image extensions. Including relevant and eye-catching images can make ads more visually appealing and increase engagement with users.

3. **Carousel Ads**: While not available in Bing Ads, some advertising platforms offer carousel ad formats that allow advertisers to showcase multiple products or images within a single ad unit. Users can interact with the carousel by swiping through the images to see more content.

4. **Interactive Landing Pages**: While not part of the ad itself, advertisers can create interactive landing pages that users are directed to after clicking on an ad. Interactive landing pages can include elements like quizzes, calculators, or interactive product demos to engage users and encourage them to take action.

5. **Ad Copy with Interactive Elements**: Advertisers can use ad copy to include interactive elements such as polls, surveys, or calls-to-action that encourage users to engage with the ad content in a more interactive way.

By incorporating these interactive elements into their Bing Ads campaigns, advertisers can create more engaging ad experiences that capture users' attention, drive higher engagement, and ultimately lead to better campaign performance and results.