How can you use ad extensions to promote special offers or discounts in Bing Ads?

In Bing Ads, you can use ad extensions to promote special offers or discounts by using the Sitelink extension or the Callout extension.

1. Sitelink Extension: You can create a sitelink extension that directs users to a specific landing page on your website that highlights the details of the offer or discount. You can include a brief description of the offer in the sitelink extension text.
2. Callout Extension: You can use callout extensions to highlight additional information about your business, including special offers or discounts. Callout extensions appear below your ad copy and can be up to 25 characters long.

To create these ad extensions in Bing Ads, follow these steps:

1. Sign in to your Bing Ads account.
2. Click on the "Campaigns" tab.
3. Select the campaign or ad group where you want to add the extension.
4. Click on the "Ad Extensions" tab.
5. Click on the "Create ad extension" button.
6. Select the type of extension you want to create (Sitelink or Callout).
7. Enter the required information, such as the extension text and the final URL.
8. Save the extension.

By using ad extensions to promote your special offers or discounts, you can provide users with more information about your business and encourage them to click on your ad. Additionally, ad extensions can help improve the visibility and performance of your ads, making them more effective in driving traffic and conversions.