Can you create ad extensions that are specific to mobile devices in Bing Ads?

In Bing Ads (Microsoft Ads), you cannot create ad extensions that are exclusively tailored to mobile devices directly. However, you can optimize your ad extensions for mobile users in several ways, ensuring they perform well across different devices. Here's how you can effectively manage ad extensions with mobile users in mind:

### 1. **Use Mobile-Specific Extensions**
While you cannot create mobile-only ad extensions, you can use certain extensions that are particularly effective on mobile devices:
   - **Call Extensions**: These allow users to click a phone number to call your business directly from their mobile device, which is highly beneficial for mobile users who want immediate contact.
   - **Location Extensions**: These help users find your physical location, which can be especially useful for mobile users who are searching for nearby businesses.

### 2. **Optimize Ad Extensions for Mobile**
Ensure your ad extensions are optimized to display well on mobile devices:
   - **Sitelink Extensions**: Choose sitelinks that are relevant to mobile users, such as links to mobile-friendly pages or specific offers that might appeal to users on the go.
   - **Callout Extensions**: Highlight features or promotions that are attractive to mobile users, such as "Free Shipping" or "24/7 Customer Support."
   - **Structured Snippets**: Use snippets to provide concise and relevant information that is easy to read on a smaller screen.

### 3. **Create Mobile-Friendly Landing Pages**
Ensure that the landing pages linked through your ad extensions are optimized for mobile devices. Fast loading times, mobile-friendly design, and easy navigation can significantly impact user experience and conversion rates.

### 4. **Monitor Performance by Device**
In Bing Ads, you can track the performance of your ads and extensions by device. Use this data to analyze how different extensions perform on mobile devices and adjust your strategy accordingly:
   - **Review Metrics**: Look at CTR, conversion rates, and other key metrics specifically for mobile users.
   - **Adjust Bids**: Consider increasing bids for mobile devices if they perform well, or adjust ad extensions to better suit mobile user behavior.

### 5. **Use Responsive Search Ads**
Responsive search ads automatically adjust their format to fit the device where they are displayed. This flexibility can complement your ad extensions by ensuring they appear effectively on mobile devices.

### 6. **Test and Iterate**
Regularly test different ad extensions and configurations to see what works best on mobile devices. A/B testing can help you determine which extensions drive the most engagement from mobile users.

### Summary
While you cannot create ad extensions specifically for mobile devices in Bing Ads, you can optimize existing extensions and strategies to ensure they perform well on mobile. By focusing on mobile-friendly extensions, optimizing landing pages, and monitoring performance, you can enhance the effectiveness of your ads for mobile users.