How does Bing Ads handle ad approval and review?

Bing Ads has a review process in place to ensure that ads comply with its policies and guidelines before they are allowed to be displayed to users. Here's an overview of how Bing Ads handles ad approval and review:

1. **Ad Submission**: Advertisers create ads within their Bing Ads account using the ad creation tools provided by the platform. Advertisers input ad copy, choose targeting options, set bids, and select ad extensions as needed.

2. **Automated Review**: Once an ad is submitted, Bing Ads automatically conducts an initial review of the ad to check for compliance with its policies and guidelines. This automated review process evaluates various aspects of the ad, including ad content, targeting settings, and ad extensions.

3. **Manual Review (If Necessary)**: In some cases, ads may undergo a manual review by Bing Ads' policy enforcement team if they are flagged for potential policy violations during the automated review process or if they contain content that requires manual evaluation.

4. **Approval or Disapproval**: Based on the results of the review process, ads are either approved or disapproved for display. Approved ads are eligible to be served to users on the Bing search engine and partner websites within the Bing Network. Disapproved ads are not allowed to be displayed and are accompanied by a reason for disapproval provided by Bing Ads.

5. **Appeals Process**: If an ad is disapproved, advertisers have the option to appeal the decision by submitting a request for review within their Bing Ads account. The appeal process allows advertisers to provide additional information or clarification to address the reasons for disapproval and request a reevaluation of the ad.

6. **Review Timeline**: The review process typically takes a few business days to complete, although the timeline may vary depending on factors such as the volume of ads being reviewed and the complexity of the issues involved. Bing Ads strives to review ads as quickly and efficiently as possible to minimize delays for advertisers.

7. **Ongoing Monitoring**: After ads are approved and live, Bing Ads continues to monitor ad content and performance to ensure ongoing compliance with its policies. Ads that are found to violate policies after approval may be subject to removal or other enforcement actions.

Overall, Bing Ads' ad approval and review process aims to maintain a high standard of ad quality, relevance, and compliance with policies to provide a positive user experience for Bing users and ensure a fair and safe advertising environment for advertisers.

Bing Ads has a review process in place to ensure that all ads meet their advertising policies and guidelines. When you submit a new ad or make changes to an existing ad, it is sent to the Bing Ads team for review. The review process typically takes 24 hours or less, although it can sometimes take longer during peak times.

During the review process, the Bing Ads team will check the ad to make sure it meets their policies and guidelines. This includes checking the ad content, landing page, and any images or videos used in the ad. If the ad meets all of the requirements, it will be approved and will start running.

If the ad does not meet the requirements, it will be disapproved and you will receive a notification with the reason for the disapproval. You can then make the necessary changes to the ad and resubmit it for review.

Bing Ads also has a system in place for monitoring and enforcing its advertising policies. If an ad is found to be in violation of the policies after it has been approved, Bing Ads may suspend or disable the ad. In some cases, Bing Ads may also take action against the account, such as suspending or limiting the account's ability to run ads.

Overall, Bing Ads takes the review and approval of ads seriously to ensure that all ads meet their policies and provide a positive experience for users.