What are some best practices for using keyword insertion in Bing Ads?

Using keyword insertion in Bing Ads can help customize ad text to match the user's search query more closely, thereby improving relevance and potentially increasing click-through rates (CTRs). Here are some best practices to effectively use keyword insertion in Bing Ads:

### 1. **Understand Keyword Insertion:**

- **Dynamic Text:** Keyword insertion allows you to dynamically insert a user's search query into your ad text, typically in the headline or description.
- **Fallback Option:** Provide a default text in case the inserted keyword doesn't meet Bing Ads' policies or character limits.

### 2. **Use Curly Braces Syntax:**

- **Syntax Example:** {KeyWord:default text}
- **Implementation:** Ensure correct use of curly braces and the "KeyWord" parameter for insertion.

### 3. **Be Mindful of Ad Copy Length:**

- **Character Limits:** Ensure that inserted keywords do not exceed character limits of ad fields to avoid truncation.
- **Ad Extensions:** Utilize extensions like Sitelink Extensions for additional content without exceeding the ad limit.

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