What are location extension ads in Bing Ads?

Location extension ads in Bing Ads are a type of ad extension that allows advertisers to showcase their business locations directly within their search ads. These extensions provide users with valuable information about nearby business locations related to their search queries or location. Here are the key features of location extension ads in Bing Ads:

1. **Business Locations**: Location extension ads display information about nearby business locations related to the user's search query or geographic location. This includes the business name, address, phone number (NAP), and other contact details.

2. **Clickable Links**: Location extension ads appear as clickable links within the search results, allowing users to interact with the business locations directly from the ad. Users can click on the location extension to view more details about the business location and get directions.

3. **Map Display**: Some location extension ads may include a map icon or thumbnail image indicating the location of the business on a map. This visual element helps users quickly identify the location of the business and navigate to it if desired.

4. **Additional Information**: Depending on the configuration of the location extension ad, additional information such as business hours, ratings, reviews, or other relevant details may be displayed. This provides users with more context and helps them make informed decisions about visiting the business.

5. **Enhanced Visibility**: Location extension ads appear alongside the main text ad in search results, increasing the visibility of your business locations and making your ads more prominent to users. This helps increase brand awareness and attract users' attention to your local business.

6. **Drive Local Engagement**: Location extension ads help drive local engagement by providing users with relevant information about nearby business locations, including addresses, phone numbers, and directions. This encourages users to visit your business in person and increases foot traffic to your physical locations.

7. **Customization Options**: Advertisers can customize the call-to-action (CTA) in their location extension ads to encourage users to take specific actions, such as "Call Now," "Get Directions," or "Visit Website." This allows advertisers to tailor the CTA to align with their campaign objectives and drive desired user actions.

Overall, location extension ads in Bing Ads allow advertisers to promote their local businesses more effectively by showcasing their business locations directly within their search ads. These extensions enhance the relevance and usefulness of the main text ad and help users find and engage with local businesses more easily.