What are video ads in Bing Ads?

Video ads in Bing Ads are a type of ad format that allows advertisers to deliver engaging video content to users across various platforms within the Microsoft Advertising network. These video ads enable advertisers to reach their target audience with compelling video content that can capture users' attention and drive engagement with their brands and products.

Key features of video ads in Bing Ads include:

1. **Rich Media**: Video ads allow advertisers to showcase their products, services, or brand messages using rich multimedia content, including video footage, animations, and graphics. This enables advertisers to create visually compelling ads that can effectively communicate their marketing messages to users.

2. **Engagement**: Video ads have the potential to engage users more effectively than traditional text or image ads, as they can capture users' attention with dynamic visual content and immersive storytelling. Video ads can help advertisers create memorable brand experiences and drive higher levels of engagement with their target audience.

3. **Cross-Platform Reach**: Video ads in Bing Ads can appear across various platforms within the Microsoft Advertising network, including Bing search results, the Microsoft Audience Network, MSN, and partner websites and apps. This allows advertisers to reach users across different devices and touchpoints throughout their online journey.

4. **Targeting Options**: Bing Ads offers advanced targeting options for video ads, allowing advertisers to reach their target audience based on various criteria, including demographics, interests, behaviors, and geographic location. Advertisers can target their video ads to specific audience segments to ensure they reach the most relevant users with their video content.

5. **Performance Tracking**: Bing Ads provides advertisers with detailed performance metrics for their video ads, including views, clicks, engagement rates, and conversions. Advertisers can track the performance of their video ads in real-time and optimize their campaigns based on key performance indicators to maximize their return on investment (ROI).

Overall, video ads in Bing Ads are a powerful tool for advertisers looking to leverage the engaging power of video content to connect with their target audience and drive meaningful interactions with their brands and products across the Microsoft Advertising network.