What are price extension ads in Bing Ads?

Price extension ads in Bing Ads are a type of ad extension that allows advertisers to display specific products or services with their corresponding prices directly within their search ads. These extensions provide users with additional information about the products or services offered by the advertiser, including pricing details, to help them make informed decisions and take action.

Key features of price extension ads in Bing Ads include:

1. **Product or Service Categories**: Price extension ads allow advertisers to organize their products or services into different categories or groupings based on their offerings. Each category is displayed as a clickable link within the ad extension, allowing users to explore specific product or service options.

2. **Brief Descriptions**: Along with each product or service category, advertisers can include brief descriptions to provide users with more context about the offerings. These descriptions typically highlight key features or benefits of the products or services to entice users to click through and learn more.

3. **Pricing Details**: The main feature of price extension ads is the inclusion of pricing details for each product or service offered by the advertiser. Advertisers can specify the price for each item, allowing users to see the cost upfront and make informed purchase decisions directly from the search results page.

4. **Clickable Links**: Each product or service category within the price extension ad is displayed as a clickable link that users can interact with to view more details about the specific item. Clicking on a category expands the extension to reveal additional information, including the product or service description, price, and a link to the advertiser's website.

5. **Improved Ad Visibility**: Price extension ads enhance the visibility of the main text ad by providing users with additional information about specific products or services offered by the advertiser. These extensions make the ad more relevant and compelling to users, increasing the likelihood of clicks and conversions.

Overall, price extension ads in Bing Ads are a powerful tool for advertisers looking to showcase specific products or services with their corresponding prices directly within their search ads. By providing users with relevant pricing information upfront, advertisers can improve ad visibility, drive more qualified traffic to their website, and increase the likelihood of conversions.