How to Import Google Ads Campaigns into Microsoft Ads (Bing Ads)
If you're running successful Google Ads campaigns, importing them into Microsoft Ads saves time and helps you reach the Bing audience without rebuilding from scratch.

Step-by-Step Guide to Import Google Ads into Microsoft Ads
1. Sign in to Microsoft Ads
Go to Microsoft Ads

Log in to your account (or create one if you don't have it yet).

2. Start the Import Process
On the dashboard, click "Import campaigns" (usually found under the Tools or Campaigns tab).

Choose "Import from Google Ads."

3. Connect Your Google Ads Account
You'll be prompted to sign into your Google account.

Authorize Microsoft Ads to access your Google Ads account.

Select the Google Ads account and campaigns you want to import.

4. Configure Import Settings
Choose whether to import all campaigns or select specific campaigns.

Decide if you want to automatically sync future changes from Google Ads to Microsoft Ads.

Review your bidding and budget settings (adjust if needed).

Map ad extensions (e.g., sitelinks, callouts) if available.

5. Review and Import
Review the campaign settings, ads, keywords, bids, and budgets.

Fix any errors or warnings Microsoft Ads flags during the import preview.

Click "Import" to start the process.

6. Post-Import Optimization
Check campaigns for any issues Microsoft Ads flagged.

Adjust bids for Microsoft Ads' audience and competition (usually CPCs differ).

Review targeting options—Microsoft Ads offers unique audience segments.

Add any Microsoft Ads-specific extensions or features to improve performance.

Tips for a Smooth Import
Wait for full data sync before making major edits.

Microsoft Ads may not support some Google Ads features; check for compatibility.

Consider creating Microsoft-specific audiences for better targeting.

Monitor performance closely after import and optimize accordingly.