This video has given me a new perspective on my projects!

Microsoft Advertising (formerly Bing Ads) is Microsoft's online advertising platform that allows businesses to create ads that appear on the Bing search engine, Yahoo, AOL, and other partner sites within the Microsoft Search Network.

If you're learning about this from COSMarketing Agency or looking for a breakdown with that kind of digital agency insight, here's a clear, strategic overview:

🔍 What Are Microsoft Advertising & Bing Ads?
✅ Microsoft Advertising = Bing Ads Rebranded
In 2019, Bing Ads was renamed Microsoft Advertising to reflect its growing network and capabilities beyond just the Bing search engine.

🛠 How It Works:
Much like Google Ads, Microsoft Advertising allows you to:

Create search ads triggered by keywords

Set bids and budgets

Target by location, time, demographics, and devices

Monitor and optimize performance with robust analytics

📢 Where Do Microsoft Ads Appear?
Bing.com

Yahoo and AOL

MSN websites

Microsoft Edge browser search results

Partner websites using Microsoft's search technology

These platforms represent about 36% of the U.S. desktop search market—so it's still a significant slice of web traffic.

💼 Benefits for Businesses (What Agencies Like COSMarketing Might Highlight)
1. Lower Cost-Per-Click (CPC)
Often 30–40% cheaper than Google Ads due to less competition.

2. Unique Demographics
Bing users skew slightly older and higher-income, which can be valuable for premium products or B2B services.

3. Easy Google Ads Import
You can import your existing Google Ads campaigns directly into Microsoft Advertising—making the transition easy.

4. Powerful Targeting Tools
LinkedIn profile targeting (by job title, industry, company)

Dayparting (ad scheduling)

Geographic & device targeting

🤖 Ad Types Offered
Search Ads

Shopping Ads (for eCommerce)

Audience Ads (native display ads)

Multimedia Ads (rich visuals in search results)

Dynamic Search Ads

🎯 Who Should Use Microsoft Advertising?
Local businesses looking for high-ROI traffic

eCommerce stores with a Bing Shopping feed

B2B companies targeting professionals via LinkedIn data

Agencies managing multi-platform ad strategies

📊 COSMarketing Agency Might Offer:
Microsoft Advertising setup & management

Campaign optimization and analytics

Keyword research tailored for Bing traffic

Cross-platform ad coordination (Google + Bing)

Final Word:
Microsoft Advertising is a hidden gem in PPC. While it doesn't have Google's scale, it offers lower costs, unique users, and powerful targeting features that can drive serious results—especially when managed by an experienced agency like COSMarketing.